We may live in an era of instant gratification, but that doesn’t mean consumers make hasty decisions. Recent studies have shown that 88% of consumers conduct online research before making a purchase; 60% use search engines to find the products they are interested; and 61% of shoppers read reviews before making a decision Not long…
Not sure why your website isn’t converting visitors into leads? Because of the multitude of factors that influence the efficacy of your online presence, it can be challenging for new business owners to determine which aspect of online marketing to focus on to generate more leads. This article provides 5 tips to help readers convert website visitors into leads.
Knowing who your buyers are, what motivates them, what challenges they are facing, or problems they are struggling to find answers to is key to creating an appealing marketing presence. If you are not sure how to describe your potential buyers in detail, this article will help identify the questions you should be asking.
Wah, wah wahh wahhh. We all remember the sound of Charlie Brown’s teacher. No specific words, just chatter and noise that is easy to filter out. Often our website content has the same effect. Lots of chatter and noise, but nothing that engages the visitor and retains them on your site. This article explains why your content may not be working and how to improve it for better visitor engagement.
Why is one of the most powerful questions we can ask in business. Why do you do what you do? Why should your customers get excited about it? Do you know the “why” behind the “what” it is that you do? This article and video explain the reasons your “why” matters to customers.
“Help, I’m stuck and my marketing isn’t growing my business anymore!” is something we often hear. Business owners think that if they “just build a new website” or “launch an advertising campaign” or “post a Facebook ad,” it will be an effective marketing solution. This article discusses the increasingly complex marketing stratosphere and how you can effectively leverage it to grow your business.