How to market your business when you don’t have the time

How to market your business when you don’t have the time

As a business owner, you know that marketing is important when you are trying to grow your company. Referrals are great, but they can be inconsistent and often aren’t enough to fill your sales funnel. And if you are just getting started, trying to expand your business into a new vertical, or broadening your target demographic—you need to do something (e.g., marketing) to help get things going. But, as a business owner, you have to wear 22 hats and lack the time to do the marketing effectively. So what should you do? Identify what you are already doing What are you already doing that can be categorized as marketing? Below is a list of some of the marketing activities available to you. Blogging Digital campaigns, eBooks, or other types of offers Direct mail Guest blogging Interviews (television, radio, online) Lead generation campaigns Marketing strategy Networking groups (chambers of commerce, business groups, trade-specific groups) Newsletter sent directly to your email list SEM/SEO Social media outreach (LinkedIn, Facebook, Twitter, Snapchat, Instagram) Social media paid ads Speaking Sponsorships (community, corporate, or other) Telemarketing Television or radio ads Trade shows or conferences Traditional advertising Updating your brand elements Updating your website (content, design, etc) Videos Using the table below, take a minute to outline the marketing activities you are already doing, the frequency you are doing them, how long it takes you (total) to complete that activity, and what the net result of those activities are. Activity Frequency Time to complete Net Result Did you notice anything on your list that was taking a lot of time to complete, with very little net...
5 Ways to Convert More Website Visitors into Leads

5 Ways to Convert More Website Visitors into Leads

Not sure why your website isn’t converting visitors into leads? Because of the multitude of factors that influence the efficacy of your online presence, it can be challenging for new business owners to determine which aspect of online marketing to focus on to generate more leads. This article provides 5 tips to help readers convert website visitors into leads.

7 Questions to Make Sure You Know Your Customers

7 Questions to Make Sure You Know Your Customers

Knowing who your buyers are, what motivates them, what challenges they are facing, or problems they are struggling to find answers to is key to creating an appealing marketing presence. If you are not sure how to describe your potential buyers in detail, this article will help identify the questions you should be asking.

Three Reasons Why Your Content Sounds Like Charlie Brown’s Teacher And How To Fix It

Three Reasons Why Your Content Sounds Like Charlie Brown’s Teacher And How To Fix It

Wah, wah wahh wahhh. We all remember the sound of Charlie Brown’s teacher. No specific words, just chatter and noise that is easy to filter out. Often our website content has the same effect. Lots of chatter and noise, but nothing that engages the visitor and retains them on your site. This article explains why your content may not be working and how to improve it for better visitor engagement.

4 Questions and Actions To Get Your Marketing Unstuck

4 Questions and Actions To Get Your Marketing Unstuck

“Help, I’m stuck and my marketing isn’t growing my business anymore!” is something we often hear. Business owners think that if they “just build a new website” or “launch an advertising campaign” or “post a Facebook ad,” it will be an effective marketing solution. This article discusses the increasingly complex marketing stratosphere and how you can effectively leverage it to grow your business.