Three Reasons Why Your Content Sounds Like Charlie Brown’s Teacher And How To Fix It

Three Reasons Why Your Content Sounds Like Charlie Brown’s Teacher And How To Fix It

Lots of Noise How many words have you read today? Hundreds? Thousands? Chances are you’ve read scores of emails, text messages, Facebook posts and other forms of content. Some estimates indicate that we read up to 54,000 words each day and the typical social media user sees 285 pieces of content per day. There’s no lack of content and noise for us to wade through daily! The majority of people won’t stay on your website for more than 15 seconds. How long do most people stay on your website? The majority won’t stay for longer than 15 seconds. This means you don’t have long to connect with your prospects. Given the amount of content – text, images, videos, audio – we’re exposed to daily and our short attention spans, content needs to be spot on. It needs to quickly and clearly say something meaningful. Is your content spot on? Or does it sound more like Charlie Brown’s school teacher? Charlie Brown’s teacher would talk and talk, but all the kids heard was “wah waaah wah waaah wah.” What do your prospects and customers “hear” when they encounter your content? Does it resonate or is it just more noise? Good Content Good content communicates clear thoughts, evokes emotion, and moves people to action. It informs, educates, and sometimes entertains. Clear content is essential for business owners and marketers. After all, the words on our website, brochure or LinkedIn profile might be the first point of influence we have with a prospect. If your content is clear and meaningful, they may stay longer than 15 seconds; otherwise, they move on to...