7 Questions to Make Sure You Know Your Customers

7 Questions to Make Sure You Know Your Customers

Mark is 33 years old. He launched his business six months ago, and now he is trying to understand how to drive more sales using inbound marketing. He figured out quickly that the way people research and purchase products have changed a lot over the past decade, and now he’s looking for the best marketing strategies to put his business in front of the right people. Every day, he puts aside at least 45 minutes to read and learn about online marketing. Mark isn’t real. He’s a persona: a portrayal of the ideal buyer. Why does Mark exist in my mind? No, it’s not because I’ve gone crazy, but because I wouldn’t be able to write this article without him. Here’s the truth about business: if you want to be successful, you need to be able to send the right message to the right people and at the right time. But, when you’re trying to target the same group of people at once, the message gets diluted. You are trying to address too many different needs at once, and missing the mark. That’s why you need to create a buyer persona.   What Is a Buyer Persona? A persona is a generalized representation of your ideal consumer. Personas help you visualize the ideal customer you’re trying to attract and relate to your customers as real humans not just walking dollar signs. Having a detailed buyer persona is critical for content creation, marketing, product development, sales, and virtually anything that relates to customer acquisition and retention. Personas help us to identify common characteristics and pain points that we can address...