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Daily Archives: January 13, 2019

Part II: “Beam me up, Scotty!” How to Develop Compelling Marketing Messages

#GetGoing, MarketingBy Steve PhippsJanuary 13, 2019

Remember the Star Trek scenes where Dr. Spock and Captain Kirk would ask starfleet officer Captain Montgomery Scott (often referred to as “Scotty” by his shipmates) to “beam them up” to escape whatever desolate planet they were stuck on during an away mission? As you develop your message architecture, think of each key message as…

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