Business to business marketing coach

5 Ways a Business Marketing Coach Can Help CEOs Drive Growth

steve phipps

Steve Phipps

CEO, President, Chief Strategist

September 11, 2024

Running a small business comes with many challenges, and as the CEO, you’re constantly juggling multiple responsibilities. One of the most critical—and often most difficult—tasks is ensuring your marketing efforts directly contribute to growth. You might have a talented team and clear business goals, but if your marketing isn’t producing results, it can be tough to figure out what’s missing. This is where a small business marketing coach can make all the difference.

A marketing coach helps small businesses implement and refine effective marketing strategies while empowering CEOs and their teams to think strategically. Whether you’re struggling with digital marketing, content creation, or customer acquisition, working with a business marketing coach can unlock your company’s full potential. In this post, we’ll dive into the top five benefits of working with a marketing coach and how this investment can drive sustainable growth.

1. Align Your Marketing with Business Growth Goals

For small businesses, aligning marketing efforts with overall business objectives can be a significant challenge. Without this alignment, marketing activities might generate buzz but not the meaningful results you need to grow. A small business marketing coach ensures that your marketing strategy is tied directly to your business growth goals.

For example, if your goal is to increase revenue by 20% over the next year, your marketing coach will guide you in developing campaigns and strategies that specifically contribute to this target. This involves defining clear key performance indicators (KPIs) and making sure every marketing effort—whether it’s digital ads, email campaigns, or social media—serves a larger purpose, such as lead generation or customer retention.

This targeted approach allows your marketing to be a true driver of business success rather than just a series of disconnected activities. Every dollar spent is strategically aligned with your company’s growth objectives, so you can see measurable outcomes from your investment in marketing.

Read More: Digital Marketing Coach vs. Marketing Agency: Which is Right for You?

2. Gain Strategic Insights and a Competitive Edge

One of the biggest benefits of hiring a small business marketing coach is gaining access to valuable strategic insights that can give your company a competitive edge. While you may have a vision for your business, effective marketing requires a different skill set—one that focuses on data, trends, and market positioning. A marketing coach helps you see the bigger picture and understand how each aspect of your marketing strategy ties back to business growth.

Your digital marketing coach brings a wealth of experience, offering fresh perspectives and tools that help you better understand your market and competition. By introducing you to proven marketing frameworks, your coach helps you clarify your messaging, prioritize marketing efforts, and build a scalable plan for growth. This kind of strategic insight helps you make smarter marketing decisions, ensuring your efforts not only drive clicks but convert into revenue.

For instance, instead of solely focusing on increasing web traffic, your content marketing coach might help you develop a strategy that converts traffic into qualified leads. This is critical for small businesses that need to maximize their marketing budgets and resources while staying competitive with larger players in the market.

3. Strengthen Your Leadership and Empower Your Team

A small business marketing coach doesn’t just work with you—they empower your team to take your marketing to the next level. Whether you have a full team or just one person dedicated to marketing, a coach mentors your staff and provides the training and tools they need to succeed.

As the CEO, this allows you to focus on high-level strategic decisions while knowing that your team has the skills to implement those strategies effectively. Your business marketing coach provides practical, real-world training for your team, from optimizing SEO to creating email funnels that convert. This doesn’t just boost your team’s capabilities—it also reduces your dependency on costly agencies.

Ultimately, the coach equips your team to handle the complexities of modern marketing on their own, cutting costs while giving you greater control over your marketing efforts. This empowerment allows your marketing function to become a self-sustaining growth engine within your company, strengthening your leadership as you guide the bigger picture.

Read More: Hiring a Marketing Coach May Be the Best Investment You Make for Your Business

4. Receive Continuous Feedback and Adapt in Real Time

In today’s fast-paced digital world, marketing strategies must be agile and adaptable. A campaign that worked last quarter might not deliver the same results today. One of the most valuable marketing coaching services is ongoing, real-time feedback and adjustments. Unlike a consultant who provides a plan and leaves, your online marketing coach stays engaged, helping you fine-tune your marketing as needed.

For instance, if your email marketing campaign isn’t converting as expected, your digital marketing coach will step in, analyze the performance, and suggest adjustments—whether it’s improving the call to action, targeting a different audience segment, or refining the content. This continuous feedback ensures that your marketing efforts stay relevant and effective, allowing you to pivot quickly in response to market shifts.

By maintaining this iterative process, you’ll avoid wasted resources and keep your marketing campaigns aligned with your evolving business needs. This kind of real-time adaptability is crucial for staying competitive in a dynamic market.

5. Build a Self-Sufficient Marketing Ecosystem for Long-Term Success

The ultimate goal of hiring a small business marketing coach is to build a self-sufficient marketing ecosystem within your company. Rather than relying on external agencies for every new campaign, your coach empowers your team to take ownership of the process.

By the end of the coaching engagement, your team will have the knowledge, skills, and confidence to execute marketing strategies independently. Whether it’s managing digital ads, developing a content calendar, or optimizing your social media presence, your team will be equipped to handle it all.

This self-sufficiency is crucial for small businesses, allowing you to scale your efforts without needing to bring in outside consultants for every new challenge. Your marketing efforts will become more streamlined, more cost-effective, and more sustainable—positioning your company for long-term success.

Read More: How to Create a B2B Marketing Strategy That Actually Works

How Much Does it Cost? Understanding the Investment in a Small Business Marketing Coach

Hiring a small business marketing coach is an investment that delivers long-term value. Coaching provides personalized guidance, continuous feedback, and strategic direction, but it’s essential to understand the costs associated with this type of partnership.

Typically, marketing coaching services can start around $2,500 per month for weekly coaching and support. This investment reflects the depth of expertise your coach provides, as well as the time they’ll spend working with you and your team to develop and implement a customized marketing strategy. For businesses seeking broader services, such as coaching for both marketing and sales teams, the monthly investment may increase.

Over a 24-month engagement, this can total $60,000 or more. While this may seem like a significant investment, compare it to the cost of hiring a marketing agency, which can easily run $5,000 per month or more. The key difference with coaching is that you’re building an in-house team that can continue to deliver results long after the coaching period ends.

If your business is ready to make a strategic investment in long-term growth and you have at least one person who can dedicate time to implementing these strategies, marketing coaching could be the most valuable investment you make for your business.

Take the Next Step Toward Growth: Hire a Marketing Coach

Hiring the best marketing coach can unlock new levels of growth for your small business. From aligning your marketing with business goals to empowering your team and building a sustainable ecosystem, a coach offers the strategic guidance needed to succeed.

Ready to see how a business marketing coach can help you thrive? Schedule a call with us today, and let’s discover how our marketing coaching program can help you achieve lasting growth.

 

steve phipps

About Steve Phipps:

Steve Phipps, president of Wayfind Marketing and a certified They Ask, You Answer Coach, brings over 25 years of marketing expertise. His practical, client-focused approach has helped numerous businesses grow. As a former CMO for multiple companies and a Chick-fil-A franchise owner, Steve understands the challenges small business owners face. He leads Wayfind Marketing with a mission to help business owners grow their companies without the usual headaches, emphasizing strategies that position companies as authorities in their field.

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