Wayfind Marketing was founded by Steve Phipps to help guide business owners through the ever-changing marketing world. Modern marketing is confusing and continues to grow more complex (by the hour, it seems) so we’ve made it our goal to help business owners and leaders like you navigate all the options and filter through the noise to put together a strategy that makes sense for you and that is focused on helping you increase sales, increase brand awareness, and drive your business forward.
What's In a Name?
Wayfinding, according to Wikipedia, ”refers to the techniques used by travelers over land and sea to find relatively unmarked and often mislabeled routes.” When the company was started, we thought this was a really good description of what we do with business owners in the context of marketing. We help you navigate through unmarked, unclear, and often confusing routes to get you to your goals.
Who We Are
What we are is your outsourced marketing team. We help you on the following levels:
Strategic level by serving as your chief marketing officer
Executive level by serving as your coach
Management level by serving as your marketing manager by providing oversight of your team and marketing vendors
Tactical level by connecting you to marketing experts (web designers, search marketing experts, etc.)
Who We Aren't
We are not your typical marketing agency. Before we start making recommendations, we start by asking you a lot of questions and then we create a strategy. For your marketing to work, we want to know you, your customers, and how to reach them with the right words and the right tactics. If you want to jump straight to tactics then we’re probably not the right fit. But if you want a plan that will help you grow, schedule a call to learn how we can help.
Who We Work With
We work with business owners of companies ranging from one-person startups to companies with several hundred employees doing business around the world. The common factor in our clients is that they recognize that marketing is a necessity and they want help planning and implementing an effective marketing plan.
Steve started the company after serving as the vice president for LunaWeb, a long-standing web and marketing firm located in Memphis, TN. He started the company based on his desire to focus his attention fully on the marketing side of things.
Steve has served in a number of marketing roles, has owned several businesses including a Chick-fil-A franchise, and has been working with business owners for a number of years. He has worked with companies around the U.S. that range from investor-backed startups to multinational companies serving Fortune 10 clients.
When he’s not at work, you’ll find him spending time with his wife and four kids at home and their miniature zoo (chickens, fish, guinea pigs, dogs, a lizard, and occasionally a turtle). Steve also enjoys a really good cup of coffee and roasts his own at home (he’s a bit of a coffee snob). He is also very active with his church and serves on the board for Area One.
Get More Business from Your Website in the Next 60 Days
This free guide gives you six ways you can get more leads from your website, because just having an attractive website isn’t enough.
In the guide you’ll learn how to:
Eliminate confusion so your prospects and customers quickly understand what you do and why it matters.
Tell a compelling story through great images.
Capture more leads by using a lead-generating offer and clear
1138 N. Germantown Pkwy, #101-183 Cordova, TN 38016