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Diane Smith is a Marketing Manager at Wayfind Marketing, where she crafts and executes strategic marketing plans tailored to the unique needs of each client. As a dedicated marketing guide, Diane partners closely with clients, offering guidance, training, and support to make marketing feel less overwhelming and more impactful.

In addition to her role at Wayfind, Diane is the Executive Director of a nonprofit organization that provides essential support to families impacted by pediatric illnesses and special needs. Her deep understanding of nonprofit advancement allows her to develop comprehensive marketing and communications strategies, fostering growth and engagement across a range of organizations.

Outside of her professional commitments, Diane cherishes time spent traveling with her husband, exploring new places, and creating memories with her children and grandchildren.

As an account manager, writer, and designer on the Wayfind Marketing team, Kim is passionate about telling our client’s stories in a compelling way that gets results. When she’s creating content for our clients, she takes a holistic approach, always keeping in mind how words and visuals work together to make the most impact.

Kim worked on Capitol Hill and has served as a communications director for two different non-profits, the Institute for Youth Development and Spreading Sunshine. After graduating from Evangel College with a B.S. in journalism and marketing, she earned her M.A. in organizational communications at Regent University.

She’s happiest when gardening, spending time with family, spoiling her dogs, hiking, or kayaking. Kim is a Tennessee Naturalist and has worked with various conservation organizations to help further their mission. She also loves traveling and has visited 47 states – only 3 more to go!