Lost in Marketing Chaos?
Our Guides Can Get You Back on Track
Marketing is complicated. It’s easy to get lost. But it doesn’t have to be that way.
Work with our team to develop and execute a marketing strategy that eliminates needless tactics and focuses on what’s
working.
Years
Experience
Meet Our Marketing Strategists and Guides
Each member of our B2B content marketing agency brings unique expertise and insights, ensuring you get tailored and effective strategies for your business.
Steve Phipps
CEO, President, Chief Strategist
Diane Smith
Project Manager and World’s Best DeeDi
Diane Smith is a Marketing Manager at Wayfind Marketing, where she crafts and executes strategic marketing plans tailored to the unique needs of each client. As a dedicated marketing guide, Diane partners closely with clients, offering guidance, training, and support to make marketing feel less overwhelming and more impactful.
In addition to her role at Wayfind, Diane is the Executive Director of a nonprofit organization that provides essential support to families impacted by pediatric illnesses and special needs. Her deep understanding of nonprofit advancement allows her to develop comprehensive marketing and communications strategies, fostering growth and engagement across a range of organizations.
Outside of her professional commitments, Diane cherishes time spent traveling with her husband, exploring new places, and creating memories with her children and grandchildren.
AnnieLaurie Walters
Content Strategist
AnnieLaurie Walters is a seasoned communications professional with over 25 years of industry experience. As a content strategist, she specializes in researching keywords, evaluating websites for SEO effectiveness, and building content marketing strategies that answer the questions customers are asking. By creating helpful, informative content that guides potential buyers throughout their decision-making process, AnnieLaurie helps businesses attract more qualified leads and drive growth. She also writes blogs that blend storytelling with SEO, ensuring that every piece of content boosts visibility and engagement.
Before joining Wayfind, AnnieLaurie worked in Washington, D.C., for two U.S. Senators and a large nonprofit, where she honed her skills in strategic messaging and communications. Now based in the Memphis suburbs, she enjoys helping clients grow their businesses through targeted content strategies. At home, she’s wife to Brian, mom to three wild and wonderful middle schoolers—and is now fluent in Gen Alpha slang. Whether they’re gathered around the backyard fire pit with their sweet golden retriever, planning their next Disney adventure, or battling it out in a family-friendly round of Fortnite, there’s never a dull moment at Casa Walters!
Kim Erickson
Project Manager, Content Writer, and Graphic Designer
As an account manager, writer, and designer on the Wayfind Marketing team, Kim is passionate about telling our client’s stories in a compelling way that gets results. When she’s creating content for our clients, she takes a holistic approach, always keeping in mind how words and visuals work together to make the most impact.
Kim worked on Capitol Hill and has served as a communications director for two different non-profits, the Institute for Youth Development and Spreading Sunshine. After graduating from Evangel College with a B.S. in journalism and marketing, she earned her M.A. in organizational communications at Regent University.
She’s happiest when gardening, spending time with family, spoiling her dogs, hiking, or kayaking. Kim is a Tennessee Naturalist and has worked with various conservation organizations to help further their mission. She also loves traveling and has visited 47 states – only 3 more to go!
Ben Cripps
Web Developer and Project Manager
What Does A Marketing Team Do?
A marketing team is essential for driving business growth and ensuring effective communication with your audience. As a B2B content marketing agency, Wayfind Marketing specializes in providing the expertise and strategies necessary to navigate the complex marketing landscape. Our team works to understand your unique needs and deliver tailored solutions that produce tangible results
Strategic Insight
Customized Approach
Results-Driven Execution
Our Mission
Guide our clients to growth through marketing, strategies, and content so they can do more good.
Our Core Values
At Wayfind Marketing, our core values are the compass that guides every decision, strategy, and relationship we build. These values are integral to client relationships:
Be the Guide: We lead with expertise and empathy, guiding our clients through the complexities of marketing to find clear, actionable paths to success.
Teach and Be Teachable: We believe in the power of sharing knowledge and learning from others’ experiences and insights. This dual approach keeps us innovative and effective.
Get Meaningful Results: Our focus is always on delivering substantial outcomes.
Join Us on the Path to Marketing Success
Ready to find the right path to your marketing goals with a B2B content marketing agency? Connect with Wayfind, and let’s start your journey to success.