Two Moms, One Mission: How Oh Grate Is Helping Families Reclaim Dinner Time For many busy families, the daily question of what is for dinner is not really about food. It is about time. More specifically, it is about how little of it there seems to be at the end of a...
Content by AnnieLaurie Walters
A Conversation with Fancher Sargent, CEO of CRS CPAs Growth-Minded Marketing Podcast Ep. 15
From Intern to CEO: Leading Through Change with Clarity and Courage Growth doesn’t usually break a business — misalignment does. Many firms don’t struggle because they lack talent, opportunity, or demand. They struggle because the organization has outgrown its...
Using Substack for Business: A Strategic Question, Not a Trend Decision
If you’ve found yourself thinking about using Substack for business, you’re not alone — and you’re probably not chasing a trend just for the sake of it. For many B2B CEOs, the question shows up in a moment of quiet frustration. Marketing isn’t exactly broken, but it...
A Conversation with CEO Douglas Skipworth Growth-Minded Marketing Podcast Ep. 14
When Douglas Skipworth talks about business, he talks about people — serving them, supporting them, and doing meaningful work together. For him, entrepreneurship isn’t just about generating income — it’s a platform to build purpose-driven teams and real solutions for...
UTM Codes: The Simple Tracking Tool That Turns Marketing Data into Decisions
It’s Monday morning. The team’s gathered for the weekly check-in, and your CEO asks the question every marketer dreads:“So… which of our campaigns brought in those new leads last week?” Your dashboard shows clicks, traffic, impressions—but not much clarity. You know...
A Conversation With Jonathan Torres, Chair of C12 Memphis Growth-Minded Marketing Podcast Ep. 12
Company Culture Is Your Most Powerful Sales & Marketing Tool Lessons from a conversation with Jonathan Torres on the Growth-Minded Marketing Podcast What if the biggest gap in your sales and marketing strategy isn’t your messaging, your budget, or your funnel—but...
From Lighting to Leadership: How One CEO Scaled a Legacy Business by Leading with Clarity
When Tyler Whitney bought a small fire and safety company in 2020, he wasn’t just acquiring assets or inheriting a team—he was stepping into a 44-year legacy with a name that no longer fit the business it had become. What followed wasn’t just a rebrand. It was a case...
Strategy and Content: How to Inform With Content That Builds Trust and Fuels Growth
Imagine you’re planning a cross-country road trip. You’ve booked the hotels, packed the snacks, and cleared your calendar. You pull up your GPS… and all you see is a blank screen. No landmarks, no roads, no directions. That’s exactly how your buyers feel when they...
From Rake to Revenue: What CEOs Can Learn from David Perdue’s Remarkable Start
Most 17-year-olds are figuring out college plans and finishing homework. David Perdue was quoting landscaping jobs with a flashlight after school and building what would become a 7-figure business. Today, David is the founder and CEO of Greenview Landscape Services in...