As a business owner, you know that marketing is important when you are trying to grow your company. Referrals are great, but they can be inconsistent and often aren’t enough to fill your sales funnel. And if you are just getting started, trying to expand your business into a new vertical, or broadening your target…
Not sure why your website isn’t converting visitors into leads? Because of the multitude of factors that influence the efficacy of your online presence, it can be challenging for new business owners to determine which aspect of online marketing to focus on to generate more leads. This article provides 5 tips to help readers convert website visitors into leads.
Knowing who your buyers are, what motivates them, what challenges they are facing, or problems they are struggling to find answers to is key to creating an appealing marketing presence. If you are not sure how to describe your potential buyers in detail, this article will help identify the questions you should be asking.
Wah, wah wahh wahhh. We all remember the sound of Charlie Brown’s teacher. No specific words, just chatter and noise that is easy to filter out. Often our website content has the same effect. Lots of chatter and noise, but nothing that engages the visitor and retains them on your site. This article explains why your content may not be working and how to improve it for better visitor engagement.