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Google's May 2026 update did a lot, but the biggest change was revealing who was creating useful, unique content and who was not. Originality is now the name of the game. It's not easy to mass-produce AI content while maintaining unique expertise. Here's an example:...
Here's a number worth sitting with: nearly 60 percent of Google searches now end without a single click, according to Semrush's 2025 research. Think about the last time a potential customer searched for exactly what you do — "managed IT company near me," "commercial...
Rather listen? Check out our podcast on this topic 👇 https://share.transistor.fm/s/290aab2e How much should your company spend on marketing? Most B2B service companies should invest between 3–10% of annual revenue in marketing, depending on their growth goals and...
You’ve probably been there — you start the new year with ambitious marketing goals. But by spring, the plan is buried under “urgent” projects. You’re juggling posts on LinkedIn, an email campaign, and a few random ads, all while wondering… is any of this actually...
Rather listen? Check out our podcast on this topic 👇 https://share.transistor.fm/s/c95d5c2f Everywhere you look, AI is revolutionizing marketing. It promises faster workflows, endless content, and cheaper creative output. Type a prompt, hit enter, and voilà—you’ve...
It’s the end of the month. The CEO’s reviewing the marketing dashboard — website visits, impressions, clicks, conversions — and asks the question every marketing leader has heard:“Are these numbers good?” It’s not that the data isn’t there. It’s that no one’s sure...
If you're a CEO or business owner trying to grow your company, you already know the challenge: marketing generates leads, sales follows up, but somewhere in between, deals slip through the cracks. Not because your people aren’t doing their jobs — but because your...
Ever get the feeling your website is just kind of... sitting there? It might be attracting visitors, but are they actually turning into leads? Or are they clicking around for 30 seconds, not finding what they need, and heading back to Google faster than you can say...
Have you ever had one of those moments where a prospect you’ve been talking to for weeks suddenly disappears… and then you find out they went with your competitor? The Office GIFfrom The GIFs I’ve been there — both in my own business and sitting across the table from...