We’ve all been there—watching a steady trickle of website visitors come and go without so much as a click on the “Contact Us” button. It's frustrating, especially when you've invested in your website, content, and maybe even paid ads. It's time to find some B2B lead...
Content by Steve Phipps
How to Create Your Ideal Customer Profile (With Buyer Personas)
Imagine planning a European vacation for someone you've never met. You don't know what they like, what language they speak, or what kind of experience they're after. Sounds like a recipe for wasted time and frustration, right? Now imagine planning your marketing the...
How to Find the Best Marketing Agency for Small Business Growth
When you’re looking for the best marketing agency for small business growth, it’s easy to feel overwhelmed by the noise and underwhelmed by the results. Perhaps you’ve hired small business marketing experts, sat through marketing strategy sessions, and listened to...
What We Mean by Strategy First Marketing (And Why It Matters)
The Problem: Marketing Without a Map Imagine setting out on a road trip without a map or GPS. You might eventually reach your destination, but not without unnecessary detours, wasted time, and frustration. Similarly, many businesses embark on marketing efforts without...
How Do You Build Trust with Customers? Start By Holding the Ropes
Imagine standing at the edge of a cliff, harness strapped on, rope in hand. You’re about to rappel down a 180-foot wall. Now imagine the person holding your rope is someone you barely know. Would you lean back and take that first step? That’s how your potential...
GEO vs SEO: Why AI Search Is Disrupting Traditional SEO (And What to Do About It)
The Rules of Search Are Changing—and Most Businesses Are Unprepared Have you noticed a dip in your website’s organic search traffic lately? Fewer inbound leads. Slower pipeline. Maybe your team’s still publishing blogs and optimizing keywords, but the results aren’t...
AI in B2B Marketing: Why You Still Need a Team
AI tools like ChatGPT, Claude, and Perplexity are changing B2B marketing in everything from customer research to campaign execution—but CEOs are learning that faster doesn’t always mean better. If you’re leading a B2B company, you’ve probably wondered: “With AI tools...
The Ultimate Guide to Local SEO for B2B Service-Based Companies
You’ve poured your heart and soul into your B2B service-based company, offering top-notch services that outshine your competitors. Yet, when potential business clients search for services in your area, your company is nowhere to be found. Frustrating, right? You might...
How to Run a Content Planning Meeting Like a Pro (Without Wasting Time)
You know you need to create content. Blogs, emails, social media posts—it all matters. But when you’re the only marketing person on the team, it’s a lot to juggle. You’re coordinating with sales, wrangling vendors, and trying to keep everything moving forward—all...