Why is one of the most powerful questions we can ask in business. Why do you do what you do? Why should your customers get excited about it? Do you know the “why” behind the “what” it is that you do? This article and video explain the reasons your “why” matters to customers.
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Imagine planning a European vacation for people you’ve never met (maybe you’re a travel agent on the side). What would you do first? You’d probably get in touch with them and learn as much as you could so you could tailor the trip to their preferences. Now imagine you are planning a business to serve…
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You’ve pushed through your marketing roadblocks, surveyed the landscape, you’ve set your goals, and planned for success. Now it’s time to hit the road and #GetGoing on the plan you’ve worked hard to create. But before you put your marketing engine in drive, it is wise to determine the mile-markers you’ll follow to keep you…
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In the past few weeks, if you’ve been following along with us on our #GetGoing series, you have: Crushed the Roadblocks that keep you from marketing effectively Uncovered the elements that form your marketing framework Identified the metrics that will help keep your marketing on track Discovered details about your customers that will help…
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Think of your website as the front door to your business. Your website is one of the primary marketing tools you have available to you as a business-owner. It gives prospects a taste of what to expect once they walk through the door of your business. If your website is thoughtfully crafted, it will help…
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In today’s installment of our #GetGoing campaign, we are taking time to survey the marketing landscape and think through the elements that compose a framework that works. If you are considering igniting or revamping your marketing plan, be sure you take into account the following components. Goals Steven Covey famously advised his readers to “begin…
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How is your marketing going? If you are like most business owners, it is hit-or-miss. Often more a miss than a hit. When your marketing is inconsistent it costs you new opportunities and lost sales. I have owned several businesses including a Chick-fil-A franchise so I get the challenge of trying to run a small…
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Imagine if your company had access to a chief marketing officer but didn’t have to pay the full time salary that goes with that position? What difference would that make for your company? The whole idea of an outsourced executive position is not new. Most positions in the c-suite can be outsourced in some form…
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A great homepage doesn’t happen by accident. If you want a prospect to land on your homepage and stay long enough to potentially convert them to a qualified lead, intention and strategy matter. When someone lands on your homepage, you have 8 seconds to get them engaged before they bounce. That is less of an…
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Quick quiz – how long does it take your website visitors to understand what you do and why it matters to them? If you have a clear, well-written value proposition, then your customers will know in a few seconds. If you don’t have a clear value proposition then you are probably losing potential customers because…
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