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The Wayfind Marketing Journal

Why “Why” Matters to Your Customers and to Your Marketing

MarketingBy Steve PhippsJanuary 7, 2019

Why is one of the most powerful questions we can ask in business. Why do you do what you do? Why should your customers get excited about it? Do you know the “why” behind the “what” it is that you do? This article and video explain the reasons your “why” matters to customers.

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First Rule of Marketing: Know Thy Customer

#GetGoing, MarketingBy Steve PhippsJanuary 1, 2019

Imagine planning a European vacation for people you’ve never met (maybe you’re a travel agent on the side). What would you do first? You’d probably get in touch with them and learn as much as you could so you could tailor the trip to their preferences. Now imagine you are planning a business to serve…

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3 Ways to Eliminate Distractions and Keep Your Marketing On Track

#GetGoing, MarketingBy Steve PhippsDecember 25, 2018

You’ve pushed through your marketing roadblocks, surveyed the landscape, you’ve set your goals, and planned for success. Now it’s time to hit the road and #GetGoing on the plan you’ve worked hard to create. But before you put your marketing engine in drive, it is wise to determine the mile-markers you’ll follow to keep you…

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Get More Visits to Your Website Than Santa Gets at the Mall

#GetGoing, WebsiteBy Steve PhippsDecember 20, 2018

In the past few weeks, if you’ve been following along with us on our #GetGoing series, you have:   Crushed the Roadblocks that keep you from marketing effectively Uncovered the elements that form your marketing framework Identified the metrics that will help keep your marketing on track Discovered details about your customers that will help…

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Supercharge the Curb Appeal of your Website’s Homepage

#GetGoing, Content, WebsiteBy Steve PhippsDecember 14, 2018

Think of your website as the front door to your business. Your website is one of the primary marketing tools you have available to you as a business-owner. It gives prospects a taste of what to expect once they walk through the door of your business. If your website is thoughtfully crafted, it will help…

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The Fundamentals of an Effective Marketing Framework

#GetGoing, MarketingBy Steve PhippsNovember 8, 2018

In today’s installment of our #GetGoing campaign, we are taking time to survey the marketing landscape and think through the elements that compose a framework that works. If you are considering igniting or revamping your marketing plan, be sure you take into account the following components. Goals Steven Covey famously advised his readers to “begin…

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Crush the Marketing Roadblocks that Keep You From Growing Your Business

#GetGoing, MarketingBy Steve PhippsNovember 1, 2018

How is your marketing going? If you are like most business owners, it is hit-or-miss. Often more a miss than a hit. When your marketing is inconsistent it costs you new opportunities and lost sales. I have owned several businesses including a Chick-fil-A franchise so I get the challenge of trying to run a small…

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3 Ways Your Business Benefits from an Outsourced Chief Marketing Officer

Outsourced CMOBy Steve PhippsOctober 17, 2018

Imagine if your company had access to a chief marketing officer but didn’t have to pay the full time salary that goes with that position? What difference would that make for your company? The whole idea of an outsourced executive position is not new. Most positions in the c-suite can be outsourced in some form…

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Turn your homepage into a turbo-charged conversion machine

WebsiteBy Steve PhippsSeptember 5, 2018

A great homepage doesn’t happen by accident. If you want a prospect to land on your homepage and stay long enough to potentially convert them to a qualified lead, intention and strategy matter. When someone lands on your homepage, you have 8 seconds to get them engaged before they bounce. That is less of an…

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Hacks for creating a killer value proposition (with 7 examples)

Content, MarketingBy Steve PhippsAugust 12, 2018

Quick quiz – how long does it take your website visitors to understand what you do and why it matters to them? If you have a clear, well-written value proposition, then your customers will know in a few seconds. If you don’t have a clear value proposition then you are probably losing potential customers because…

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