Imagine if your company had access to a chief marketing officer but didn’t have to pay the full time salary that goes with that position? What difference would that make for your company? The whole idea of an outsourced executive position is not new. Most positions in the c-suite can be outsourced in some form…
A great homepage doesn’t happen by accident. If you want a prospect to land on your homepage and stay long enough to potentially convert them to a qualified lead, intention and strategy matter. When someone lands on your homepage, you have 8 seconds to get them engaged before they bounce. That is less of an…
Quick quiz – how long does it take your website visitors to understand what you do and why it matters to them? If you have a clear, well-written value proposition, then your customers will know in a few seconds. If you don’t have a clear value proposition then you are probably losing potential customers because…
In today’s mobile world, having a website is a necessity for every business owner. Your customers want to know who you are, what you are about, and how what you are selling can benefit them. The best way to help your customers is to provide them with helpful information that answers their questions quickly and…
We may live in an era of instant gratification, but that doesn’t mean consumers make hasty decisions. Recent studies have shown that 88% of consumers conduct online research before making a purchase; 60% use search engines to find the products they are interested; and 61% of shoppers read reviews before making a decision Not long…
As a business owner, you know that marketing is important when you are trying to grow your company. Referrals are great, but they can be inconsistent and often aren’t enough to fill your sales funnel. And if you are just getting started, trying to expand your business into a new vertical, or broadening your target…
Not sure why your website isn’t converting visitors into leads? Because of the multitude of factors that influence the efficacy of your online presence, it can be challenging for new business owners to determine which aspect of online marketing to focus on to generate more leads. This article provides 5 tips to help readers convert website visitors into leads.
Knowing who your buyers are, what motivates them, what challenges they are facing, or problems they are struggling to find answers to is key to creating an appealing marketing presence. If you are not sure how to describe your potential buyers in detail, this article will help identify the questions you should be asking.
Wah, wah wahh wahhh. We all remember the sound of Charlie Brown’s teacher. No specific words, just chatter and noise that is easy to filter out. Often our website content has the same effect. Lots of chatter and noise, but nothing that engages the visitor and retains them on your site. This article explains why your content may not be working and how to improve it for better visitor engagement.
