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What Is the Big 5? Your Foolproof B2B Content Marketing Strategy

What Is the Big 5? Your Foolproof B2B Content Marketing Strategy

by Steve Phipps | Jun 11, 2024 | Blogging, Content Marketing, They Ask You Answer

Have you ever wondered what topics you can write about on your website that would capture buyers’ attention when they’re actually buying? B2B content marketing can be incredibly effective, but without a solid strategy, your efforts could fall flat. That’s...
How “They Ask, You Answer” Wins the Sale and Educates Customers

How “They Ask, You Answer” Wins the Sale and Educates Customers

by Steve Phipps | Aug 4, 2023 | Blogging, Content Marketing, Marketing Strategy

Customer expectations have transformed dramatically in the digital age. So has the sales process. Consumers no longer rely solely on sales pitches and advertisements; they are seeking valuable information and transparency. This shift in consumer behavior has led to...
Ep 28: Part Two—How to Write Blog Posts That Win More Leads

Ep 28: Part Two—How to Write Blog Posts That Win More Leads

by Steve Phipps | Sep 13, 2020 | Blogging, Wayfind Marketing Live

 Last week on Wayfind Marketing Live we talked about the value of blogging to help generate leads for your business. This week we are getting down to the brass tacks of actually writing blog posts. Whether you plan to write your own blogs or hire someone else to...
Ep 28: Part Two—How to Write Blog Posts That Win More Leads

Ep. 27: How to Write Blog Posts That Win More Leads

by Steve Phipps | Sep 4, 2020 | Blogging, Storybrand, Wayfind Marketing Live

In this episode of Wayfind Marketing Live, we are sharing all of our tips and tricks to help you blog better. Whether you’re a seasoned blogger or just starting out, we hope you’ll join the discussion as we work together to generate more leads for your...
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