Types of Buyer Personas and How to Use Them Effectively
Quick confession: I work from home, and my dogs are basically my coworkers. I talk to them a lot during the day (probably too much). But the way I talk to them is very different from how I talk to a client on a Zoom call. You’re not going to hear me say...
How to Create Your Ideal Customer Profile (With Buyer Personas)
Imagine planning a European vacation for someone you’ve never met. You don’t know what they like, what language they speak, or what kind of experience they’re after. Sounds like a recipe for wasted time and frustration, right? Now imagine planning...
How to Find the Best Marketing Agency for Small Business Growth
When you’re looking for the best marketing agency for small business growth, it’s easy to feel overwhelmed by the noise and underwhelmed by the results. Perhaps you’ve hired small business marketing experts, sat through marketing strategy sessions, and listened to...
What We Mean by Strategy First Marketing (And Why It Matters)
The Problem: Marketing Without a Map Imagine setting out on a road trip without a map or GPS. You might eventually reach your destination, but not without unnecessary detours, wasted time, and frustration. Similarly, many businesses embark on marketing efforts without...