by Steve Phipps | Jan 20, 2025 | Marketing Strategy
Let’s be real—B2B marketing can feel like throwing darts in the dark. You invest in a sleek website, run some LinkedIn ads, post on social media (when you remember), and yet… crickets. Sound familiar? It’s not for lack of trying. Most B2B companies pour time, money,...
by Steve Phipps | Jan 14, 2025 | Marketing Strategy
When a B2B marketing strategy fails, it’s rarely due to a lack of effort. CEOs and marketing leaders often bring enthusiasm, fresh ideas, and hefty budgets to the table. They may have invested in top-notch tools, hired agencies, and built marketing teams. So why,...
by Steve Phipps | Jan 7, 2025 | Marketing Coach, Marketing Strategy
Imagine starting a major home renovation without a blueprint. You might know that you want a bigger kitchen or more natural light, but without a plan, you’d quickly run into problems. What’s your budget? What’s realistic with the space you have? Are you tackling too...
by Steve Phipps | Dec 20, 2024 | Marketing Strategy
Our founder, Steve Phipps, was recently featured on the Smart Agency Masterclass podcast with Jason Swenk. Steve shares his journey as a business owner, the unexpected event that led to the eventual launch of Wayfind Marketing, and many other lessons learned...
by Steve Phipps | Nov 13, 2024 | Marketing Strategy
You Think You Know Your Customer, But Do You Really? You might feel confident that you know who your ideal customer is. After all, you’ve spoken with them, handled their accounts, and worked hard to solve their problems. But here’s the question: have you ever written...
by Steve Phipps | Oct 18, 2024 | Marketing Strategy
Imagine a business investing thousands of dollars into marketing efforts every month. They’re running ads, creating content, and sending out email campaigns—but when it comes time to measure success, they find themselves asking, “What are we really getting out of...