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AI in B2B Marketing: Why You Still Need a Team

AI in B2B Marketing: Why You Still Need a Team

by Steve Phipps | Mar 4, 2025 | AI, Marketing Strategy

AI tools like ChatGPT, Claude, and Perplexity are changing B2B marketing in everything from customer research to campaign execution—but CEOs are learning that faster doesn’t always mean better. If you’re leading a B2B company, you’ve probably wondered: “With AI tools...
How to Run a Content Planning Meeting Like a Pro (Without Wasting Time)

How to Run a Content Planning Meeting Like a Pro (Without Wasting Time)

by Steve Phipps | Jan 27, 2025 | Content Marketing, Marketing Strategy

You know you need to create content. Blogs, emails, social media posts—it all matters. But when you’re the only marketing person on the team, it’s a lot to juggle. You’re coordinating with sales, wrangling vendors, and trying to keep everything moving forward—all...
Struggling With Your B2B Marketing? Generate Your Story and Strategy

Struggling With Your B2B Marketing? Generate Your Story and Strategy

by Steve Phipps | Jan 20, 2025 | GUIDE™ Framework, Marketing Strategy

Let’s be real—B2B marketing can feel like throwing darts in the dark. You invest in a sleek website, run some LinkedIn ads, post on social media (when you remember), and yet… crickets. Sound familiar? It’s not for lack of trying. Most B2B companies pour time, money,...
The GUIDE™ Marketing Framework for B2B: Stop Guessing and Start Growing

The GUIDE™ Marketing Framework for B2B: Stop Guessing and Start Growing

by Steve Phipps | Jan 14, 2025 | GUIDE™ Framework, Marketing Strategy

When a B2B marketing strategy fails, it’s rarely due to a lack of effort. CEOs and marketing leaders often bring enthusiasm, fresh ideas, and hefty budgets to the table. They may have invested in top-notch tools, hired agencies, and built marketing teams. So why,...
How to Set Clear B2B Marketing Goals That Actually Drive Results

How to Set Clear B2B Marketing Goals That Actually Drive Results

by Steve Phipps | Jan 7, 2025 | Marketing Coach, Marketing Strategy

Imagine starting a major home renovation without a blueprint. You might know that you want a bigger kitchen or more natural light, but without a plan, you’d quickly run into problems. What’s your budget? What’s realistic with the space you have? Are you tackling too...
[Podcast] Stop Being the Bottleneck! How to Delegate in Order to Scale Your Company

[Podcast] Stop Being the Bottleneck! How to Delegate in Order to Scale Your Company

by Steve Phipps | Dec 20, 2024 | Marketing Strategy

Our founder, Steve Phipps, was recently featured on the Smart Agency Masterclass podcast with Jason Swenk. Steve shares his journey as a business owner, the unexpected event that led to the eventual launch of Wayfind Marketing, and many other lessons learned...
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