Marketing Lessons Learned from Hiking & Backpacking
Preparing for a backpacking trip has been an eye-opening experience filled with challenges and insights. Along the way, I’ve discovered valuable B2B marketing lessons that can transform how you approach marketing your business. In this post, I share four key...
What Is a Brand Story? 7 Keys To Marketing That Wins Big
Effective marketing is so much more than just having a fancy website or catchy ads. And it’s not enough to simply broadcast your name and contact info and then wait for customers to roll in. When you discover the answer to “What is a brand story?” —...
How “They Ask, You Answer” Wins the Sale and Educates Customers
Customer expectations have transformed dramatically in the digital age. So has the sales process. Consumers no longer rely solely on sales pitches and advertisements; they are seeking valuable information and transparency. This shift in consumer behavior has led to...
Think Beyond Your Backyard: Digital B2B Marketing for Accountants
Marketing for accountants requires specialized considerations. Your business is unique, and your marketing strategy should reflect those differentiators. The reality is that your competitors may (or may not) be leveraging marketing tactics for accountants. However,...