How These Two Simple Plans Can Help You Win More Customers
Helpful and effective marketing content should eliminate confusion and build trust with customers and prospects. In this blog post, I will show you a very simple way that you can earn trust and increase the likelihood that people will do business with you. (This is...
Why Customers Don’t Trust What You Say (and What to Do About It)
Show me the money!!! That line comes from an iconic scene in the movie Jerry Maguire. And in a sense, your customers are asking for something similar when it comes to trusting your business—’Show me the proof!’ Your customers are asking you to show them...
Why Playing the Hero Will Cost You Business and How to Fix It
Think about your favorite movie or book. Who is the hero of the story? Now think about a character who helps the hero. That is the guide. The hero and the guide are two of the main characters when it comes to telling your story. Business owners who understand these...
How to Win More Customers With Compelling Website Images (and where to find them)
Are you losing business because of your website images? Think about the images on your website for a minute. Do they tell a story that interests your customers? If your pictures are mainly of you, your building, or your equipment, then the answer is probably no. And...