4 Questions and Actions To Get Your Marketing Unstuck
Once upon a time marketing was pretty straight forward. You had a few options to choose from: yellow pages, direct mail, print, trade shows, perhaps radio or television, and maybe a few other options. That has changed drastically today – the number of channels...
Part II: ‘Beam me up, Scotty!’ How to Develop Compelling Marketing Messages
Remember the Star Trek scenes where Dr. Spock and Captain Kirk would ask starfleet officer Captain Montgomery Scott (often referred to as ‘Scotty’ by his shipmates) to ‘beam them up’ to escape whatever desolate planet they were stuck on during...
Why “Why” Matters to Your Customers and to Your Marketing
If you have kids, you’ve heard the question “Why?” a thousand times. It’s a powerful question, and when wielded by a four year old, can drive intelligent adults to their knees compelling them to resort to the time tested parent answer:...
3 Ways to Eliminate Distractions and Keep Your Marketing On Track
You’ve pushed through your marketing roadblocks, surveyed the landscape, you’ve set your goals, and planned for success. Now it’s time to hit the road and #GetGoing on the plan you’ve worked hard to create. But before you put your marketing...