How to Build a Marketing Budget for a B2B Service Company Growth-Minded Marketing Podcast Ep. 22
Rather listen? Check out our podcast on this topic 👇 How much should your company spend on marketing? Most B2B service companies should invest between 3–10% of annual revenue in marketing, depending on their growth goals and where they are right now. For a $5M...
A Conversation with Mason Cosby, CEO of Scrappy ABM Growth-Minded Marketing Podcast Ep. 21
How Saying No to the Wrong Clients Helped Mason Cosby Build a $4.5M ABM Agency in 2.5 Years You’ve worked hard to land clients. Your pipeline is full. Revenue is climbing. But something feels off — your team is stretched thin, results are inconsistent, and...
AI & Marketing in 2026 (Part 2) Growth-Minded Marketing Podcast Ep. 20
Stop Chasing AI Tools: How to Set Marketing Priorities That Actually Move the Needle Rather listen than read? Catch the full conversation on the Growth-Minded Marketing Podcast. If AI in marketing is feeling overwhelming right now, here’s the good news: you...
AI & Marketing in 2026 (Part 1) Growth-Minded Marketing Podcast Ep. 19
Rather listen than read? Catch the full conversation on the Growth-Minded Marketing Podcast. If your buyers are using AI to research, shortlist, and quietly eliminate companies (and they are), the real question isn’t whether AI has changed marketing. The real...