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What Is a Brand Story? 7 Keys To Marketing That Wins Big

What Is a Brand Story? 7 Keys To Marketing That Wins Big

by Steve Phipps | Aug 4, 2023 | Content Marketing, Marketing Strategy, Storybrand

Effective marketing is so much more than just having a fancy website or catchy ads. And it’s not enough to simply broadcast your name and contact info and then wait for customers to roll in. When you discover the answer to “What is a brand story?” —...
Ep. 34: This Seven-Part Story Framework Will Grow Your Business in 2021

Ep. 34: This Seven-Part Story Framework Will Grow Your Business in 2021

by Steve Phipps | Oct 30, 2020 | Marketing, Storybrand, Wayfind Marketing Live

Did you know that you can harness the power of story to grow your business? There are seven straightforward ways that you can use the age-old principles of storytelling to craft memorable marketing messages. In this episode of Wayfind Marketing Live we continue our...
Ep. 34: This Seven-Part Story Framework Will Grow Your Business in 2021

Ep. 27: How to Write Blog Posts That Win More Leads

by Steve Phipps | Sep 4, 2020 | Blogging, Storybrand, Wayfind Marketing Live

In this episode of Wayfind Marketing Live, we are sharing all of our tips and tricks to help you blog better. Whether you’re a seasoned blogger or just starting out, we hope you’ll join the discussion as we work together to generate more leads for your...
Ep. 34: This Seven-Part Story Framework Will Grow Your Business in 2021

Ep. 15: How to Help Your Customers & Prospects to Commit | Wayfind Marketing Live

by Steve Phipps | May 22, 2020 | Marketing, Storybrand, Wayfind Marketing Live

 Winning new customers is a lot like dating. If you ask someone to marry you on the first date, there’s a good chance there won’t be a second one. Many businesses miss the chance to win a new customer because they ask too soon (“will you marry...
Ep. 34: This Seven-Part Story Framework Will Grow Your Business in 2021

Ep. 14: Build Trust. Reduce Risk. Win More Customers. | Wayfind Marketing Live

by Steve Phipps | May 15, 2020 | Storybrand, Wayfind Marketing Live

 Marketing to your customers is like taking them rappelling. It requires a lot of trust, which is at the heart of every decision your customer will make. If they don’t trust you, they won’t do business with you. So if you’re not building trust in...
Ep. 34: This Seven-Part Story Framework Will Grow Your Business in 2021

Ep. 13: How to Satisfy Your Customer’s Curiosity & Win More Deals | Wayfind Marketing Live

by Steve Phipps | May 8, 2020 | Sales, Storybrand, Wayfind Marketing Live

 What kind of first impression does your website or sales pitch make on potential customers? Does it wow them and keep them dialed in or is their brain telling them it’s time to think about something else? In this episode of Wayfind Marketing Live, we talk...
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