Helpful and effective marketing content should eliminate confusion and build trust with customers and prospects. In this blog post, I will show you a very simple way that you can earn trust and increase the likelihood that people will do business with you. (This is part five in a six-part series designed to help you…
Think about your favorite movie or book. Who is the hero of the story? Now think about a character who helps the hero. That is the guide. The hero and the guide are two of the main characters when it comes to telling your story. Business owners who understand these roles and how they relate…
Are you losing business because of your website images? Think about the images on your website for a minute. Do they tell a story that interests your customers? If your pictures are mainly of you, your building, or your equipment, then the answer is probably no. And that could be costing you business. I want…
In the past few weeks, if you’ve been following along with us on our #GetGoing series, you have: Crushed the Roadblocks that keep you from marketing effectively Uncovered the elements that form your marketing framework Identified the metrics that will help keep your marketing on track Discovered details about your customers that will help…
Think of your website as the front door to your business. Your website is one of the primary marketing tools you have available to you as a business-owner. It gives prospects a taste of what to expect once they walk through the door of your business. If your website is thoughtfully crafted, it will help…
A great homepage doesn’t happen by accident. If you want a prospect to land on your homepage and stay long enough to potentially convert them to a qualified lead, intention and strategy matter. When someone lands on your homepage, you have 8 seconds to get them engaged before they bounce. That is less of an…
In today’s mobile world, having a website is a necessity for every business owner. Your customers want to know who you are, what you are about, and how what you are selling can benefit them. The best way to help your customers is to provide them with helpful information that answers their questions quickly and…
Not sure why your website isn’t converting visitors into leads? Because of the multitude of factors that influence the efficacy of your online presence, it can be challenging for new business owners to determine which aspect of online marketing to focus on to generate more leads. This article provides 5 tips to help readers convert website visitors into leads.
Knowing who your buyers are, what motivates them, what challenges they are facing, or problems they are struggling to find answers to is key to creating an appealing marketing presence. If you are not sure how to describe your potential buyers in detail, this article will help identify the questions you should be asking.
Wah, wah wahh wahhh. We all remember the sound of Charlie Brown’s teacher. No specific words, just chatter and noise that is easy to filter out. Often our website content has the same effect. Lots of chatter and noise, but nothing that engages the visitor and retains them on your site. This article explains why your content may not be working and how to improve it for better visitor engagement.