by Steve Phipps | Aug 7, 2024 | Marketing Strategy, Weekly Marketing Tip
Preparing for a backpacking trip has been an eye-opening experience filled with challenges and insights. Along the way, I’ve discovered valuable B2B marketing lessons that can transform how you approach marketing your business. In this post, I share four key...
by Steve Phipps | Nov 4, 2020 | Weekly Marketing Tip
If a caveman visited your website… (sounds like the start of a joke, doesn’t it) … could he figure out what your company does in less than 8 seconds? This is called the grunt test. If your website fails, you’re going to lose opportunities...
by Steve Phipps | Oct 27, 2020 | Weekly Marketing Tip
Is your marketing ready for 2021? There are only 10 weeks left in 2020 which means now is the time to make sure you’re ready to hit the ground running when the calendar rolls over to the new year. Today is #10 of 10 things you can do to get your marketing ready....
by Steve Phipps | Oct 21, 2020 | Weekly Marketing Tip
I went tent camping with my family last week at Big South Fork (seven of us in one tent). It’s beautiful there! We camped for five days, and it rained almost the entire trip (nothing like waking up at 3:00a to find the tent leaking). Thankfully, we stayed dry...
by Steve Phipps | Sep 30, 2020 | Weekly Marketing Tip
I love it when people only talk about themselves – how many awards they’ve won or how their Grandpa started the business from their cousin Eddie’s basement with only a shoelace and a bottle cap. It makes for a great conversation. As you can tell,...
by Steve Phipps | Sep 22, 2020 | Weekly Marketing Tip
Blah, blah, blah. That’s what a lot of marketing sounds like. Emails, blogs, and presentations that ramble on without saying anything. Don’t fall into that trap! There’s one simple thing you can do to make sure your content is engaging and on target...
