It’s not enough for you to tell customers and prospects what you can do for them. They want to see proof. In today’s daily marketing tip, I share one crucial thing you can do to prove that you can solve your customer’s problems so you can start winning more business.
Full transcript is below.
Full Transcript
When someone comes to your website and they’re figuring out what you do, how do they know that you can do what you say you can do?
Hi, my name is Steve Phipps, and this is your daily marketing tip from Wayfind Marketing. Now when somebody comes to your website, they’re reading everything that you’ve put there. They’re looking at your images, and if you’ve done what we’ve suggested in our first three videos in this series of six things you can do for your website to win more customers, if you’ve begun implementing, those people are going to have clarity on what you do but they still want to know how do I know that you can do what you say you can do?
Well today’s tip is use testimonials and in particular video testimonials if you can. Video testimonials are an incredibly powerful way for your clients to share their stories, their success stories, which then helps future customers, today’s prospects, understand what you do and that you actually do it.
It’s one thing for you to say it, it’s another thing for your customers to say it and video is fantastic. If you can’t do video, have a quote, keep it short. You want them to share how you’ve solved their problems, made their life better. Include their name and include a headshot, a picture if you can’t do video. You can use these throughout your website. Definitely put three of them on your homepage and you can use that in brochures and other materials, pitch decks, it helps establish your authority as an expert and as someone who can help solve problems.
So that’s today’s tip. Use testimonials and that’s going to help you win more business.
