Let’s be honest: writing buyer personas is one of those marketing tasks that sounds way more glamorous than it actually is. In reality, it often turns into a document that gets passed around in a meeting once and then collects digital dust.
But it doesn’t have to be that way.
A well-crafted persona can change everything. Your messaging gets sharper. Your content clicks. Your sales team stops asking, “Who are we even talking to?”
And here’s the good news: you don’t need a 3-hour workshop and a wall of sticky notes to build one. You just need a little clarity—and ChatGPT.
This post will walk you through how to create personas with ChatGPT using clear prompts, real examples, and a sprinkle of common sense. Let’s go.
First, What Even Is a Buyer Persona?
If you’re new to this, a buyer persona is just a snapshot of your ideal customer. Not a real person, but close enough. It’s your best attempt at capturing the motivations, pain points, habits, and decision-making triggers of the folks most likely to buy from you.
If you already have customers, think of your favorite ones—the people who just get your work. That’s your starting point.
If you’re still figuring out who that is, don’t worry.
This blog will help you get there 👇
What You Need Before You Ask ChatGPT for Help
ChatGPT is powerful, but it’s only as good as the info you give it. So before you type anything into that little box, gather what you already know:
- Who you love working with (and why)
- What problems your product or service actually solves
- Common objections or questions from leads
- Language your clients use to describe their struggles
Bonus points if you have client testimonials, survey responses, or recorded sales calls. These are gold.
If you still have some homework to do, not to worry!
This post will help you clearly define your ideal customer profile 👇
How to Create Personas With ChatGPT: Use Prompts
If you have zero personas and want to build one based on your industry or offer, try this:
Prompt:
“Act as a B2B marketing strategist. Based on current trends and customer behavior, create a buyer persona for a small business CEO who is looking to improve their company’s marketing. Include their goals, pain points, objections, job role, personality traits, and preferred communication style.”
You’ll get a solid draft in return. Read it, tweak it, and run a follow-up prompt like:
Follow-up Prompt:
“Refine this persona to reflect a company with under 50 employees and a limited marketing budget. Add more detail about their decision-making process and what triggers them to seek outside help.”
ChatGPT will revise the persona and give you something much closer to the truth.
ChatGPT Prompt: Use Your Existing Customers
Already have some data? Use it. You can feed ChatGPT anonymized info from client feedback, discovery calls, or even a quick summary like this:
Prompt:
“Using the information below, create a buyer persona for our typical client:
- CEO of a $5M B2B services company
- No in-house marketing team
- Wants more leads but doesn’t know where to start
- Values relationships, hates wasting money
- Struggles to get buy-in from sales team
- Interested in content marketing but unsure about ROI
Format the persona with a name, background, goals, pain points, and decision factors.”
Boom. Now you’re working with something real.
What to Do After You Get a Draft
Don’t just copy/paste and call it done. The magic happens in the edits. Ask:
- Does this sound like a real person?
- Would your team recognize this person in your pipeline?
- What feels off or too generic?
- What’s missing that would make this truly useful?
Then—this is important—share it with your team. Sales, service, leadership. Get their take. Personas only work if they’re used. This is how to create personas with ChatGPT!
Sample Output: Meet CEO Caroline
Here’s what one ChatGPT-generated persona might look like:
Name: CEO Caroline
Company Size: $5M revenue, B2B services, < 50 employees
Goals:
- Grow the business without burning out her team
- Build a predictable lead pipeline
- Improve marketing without hiring full-time staff
Pain Points:
- Marketing feels scattered and unmanageable
- Struggles to get internal buy-in
- Doesn’t know where to start or what to prioritize
Objections:
- “We’ve tried marketing before and didn’t see results”
- “How do I know this will actually work?”
Personality:
- Direct, relationship-driven, cautious but open to help
Triggers:
- Loss of a key client
- Flatlined growth
- Frustration with current agency or vendor
Final Thoughts (and a Gut Check)
Personas don’t have to be perfect. They just need to be useful.
Done right, they help you say the right thing to the right people at the right time. They take the guesswork out of your messaging and give you (and your team) a clearer path forward.
And if you’re feeling stuck or unsure where to begin—you’re not alone. A lot of B2B teams struggle with knowing who they’re really talking to.
That’s exactly where marketing coaching comes in.
If you want one-on-one help clarifying your personas, building a strategy that actually works, or just getting your marketing unstuck, reach out. We’d love to discuss your marketing and help you figure out your next best step.
And if you’re looking for even more ways to use marketing tools like ChatGPT, check out our free AI Marketing Guide for our best tips and tricks to make marketing more efficient.
