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Imagine standing at the edge of a cliff, harness strapped on, rope in hand. You’re about to rappel down a 180-foot wall. Now imagine the person holding your rope is someone you barely know. Would you lean back and take that first step? That’s how your potential...
The Rules of Search Are Changing—and Most Businesses Are Unprepared Have you noticed a dip in your website’s organic search traffic lately? Fewer inbound leads. Slower pipeline. Maybe your team’s still publishing blogs and optimizing keywords, but the results aren’t...
You’ve poured your heart and soul into your B2B service-based company, offering top-notch services that outshine your competitors. Yet, when potential business clients search for services in your area, your company is nowhere to be found. Frustrating, right? You might...
You know you need to create content. Blogs, emails, social media posts—it all matters. But when you’re the only marketing person on the team, it’s a lot to juggle. You’re coordinating with sales, wrangling vendors, and trying to keep everything moving forward—all...
Let’s be real—B2B marketing can feel like throwing darts in the dark. You invest in a sleek website, run some LinkedIn ads, post on social media (when you remember), and yet… crickets. Sound familiar? It’s not for lack of trying. Most B2B companies pour time, money,...
When a B2B marketing strategy fails, it’s rarely due to a lack of effort. CEOs and marketing leaders often bring enthusiasm, fresh ideas, and hefty budgets to the table. They may have invested in top-notch tools, hired agencies, and built marketing teams. So why,...
Imagine starting a major home renovation without a blueprint. You might know that you want a bigger kitchen or more natural light, but without a plan, you’d quickly run into problems. What’s your budget? What’s realistic with the space you have? Are you tackling too...
Imagine you've just built a new house. The structure looks solid, but over time, you notice small issues—a drafty window, a squeaky door, or a leaky pipe. If left unaddressed, these minor problems could lead to costly repairs. The same principle applies to your...
![[Podcast] Stop Being the Bottleneck! How to Delegate in Order to Scale Your Company](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMDgwIDY1NyIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjU3IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGd2F5ZmluZG1hcmtldGluZy5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjQlMkYxMiUyRlNQLVBvZGNhc3QtMTA4MHg2NTcucG5nIiBkYXRhLXc9IjEwODAiIGRhdGEtaD0iNjU3IiBkYXRhLWJpcD0iIj48L3N2Zz4=)
https://www.youtube.com/watch?v=LcW-30OzKYg Our founder, Steve Phipps, was recently featured on the Smart Agency Masterclass podcast with Jason Swenk. Steve shares his journey as a business owner, the unexpected event that led to the eventual launch of Wayfind...