https://www.youtube.com/watch?v=LcW-30OzKYg Our founder, Steve Phipps, was recently featured on the Smart Agency Masterclass podcast with Jason Swenk. Steve shares his journey as a business owner, the unexpected event that led to the eventual launch of Wayfind...
Learning Center
Our learning center is your resource hub for marketing insights and business growth strategies. Discover guides, tips, and tools designed to help you navigate and succeed in your marketing journey.
B2B Buyer Persona: A Comprehensive Guide for Marketing Teams
You Think You Know Your Customer, But Do You Really? You might feel confident that you know who your ideal customer is. After all, you’ve spoken with them, handled their accounts, and worked hard to solve their problems. But here’s the question: have you ever written...
Mastering On-Page SEO: A Guide for B2B Small Businesses
If you’ve ever poured your heart into writing a carefully crafted blog post, only to watch it languish in the shadowy depths of Google’s search results, you’re not alone. Many B2B small business owners know this frustration all too well. It can feel downright...
Essential SEO Terms Every B2B Small Business Owner Should Know
In the world of digital marketing, SEO terms can often feel like a foreign language. If you’ve ever tried to make sense of SEO reports or optimize your website, you might have found yourself scratching your head over terms like “backlinks” or “structured data.” You’re...
SEO for Small Businesses Overview: What It Means and How to Get Results
If you’re a B2B business owner, you’ve probably invested a lot into your website. It’s sleek, professionally designed, and optimized to showcase your services. Yet, despite all that effort, your website isn’t generating the leads you expected. The problem often lies...
How to Calculate Marketing ROI
Imagine a business investing thousands of dollars into marketing efforts every month. They’re running ads, creating content, and sending out email campaigns—but when it comes time to measure success, they find themselves asking, “What are we really getting out of...
How AI B2B Marketing is Reshaping Content Strategy
Artificial intelligence (AI) is fundamentally transforming B2B content marketing. It’s no longer just an emerging trend—it's becoming a pivotal force driving marketing strategies and reshaping how companies connect with their audience. As AI technology becomes...
Tennessee Accounting Firm Marketing Strategy Has 2,400% Boost in Organic Search Traffic
Key Wins Within Two Years of Hiring a Digital Marketing Agency: 2,400% boost in organic search traffic. Monthly website users from 621 to 3,099 in two years; a total increase of 964%. Blogs comprise 70% of web traffic compared with 12% initially. Approximately half of...
Digital Marketing and Social Media Strategy Increase Orthodontic Practice’s Sales by 29%
Key Wins With a Digital Marketing and Social Media Strategy: Increased sales by 29% (Had their largest annual revenue in 2021) Grew monthly website traffic by 115% Lead offer generated 237 new prospects Client calls outsourced marketing, “life-changing” An...