Let’s be real—B2B marketing can feel like throwing darts in the dark. You invest in a sleek website, run some LinkedIn ads, post on social media (when you remember), and yet… crickets. Sound familiar? It’s not for lack of trying. Most B2B companies pour time, money,...
Learning Center
Our learning center is your resource hub for marketing insights and business growth strategies. Discover guides, tips, and tools designed to help you navigate and succeed in your marketing journey.
The GUIDE™ Marketing Framework for B2B: Stop Guessing and Start Growing
When a B2B marketing strategy fails, it’s rarely due to a lack of effort. CEOs and marketing leaders often bring enthusiasm, fresh ideas, and hefty budgets to the table. They may have invested in top-notch tools, hired agencies, and built marketing teams. So why,...
How to Set Clear B2B Marketing Goals That Actually Drive Results
Imagine starting a major home renovation without a blueprint. You might know that you want a bigger kitchen or more natural light, but without a plan, you’d quickly run into problems. What’s your budget? What’s realistic with the space you have? Are you tackling too...
How to Perform an SEO Audit: A Comprehensive Guide for B2B Companies
Imagine you've just built a new house. The structure looks solid, but over time, you notice small issues—a drafty window, a squeaky door, or a leaky pipe. If left unaddressed, these minor problems could lead to costly repairs. The same principle applies to your...
[Podcast] Stop Being the Bottleneck! How to Delegate in Order to Scale Your Company
https://www.youtube.com/watch?v=LcW-30OzKYg Our founder, Steve Phipps, was recently featured on the Smart Agency Masterclass podcast with Jason Swenk. Steve shares his journey as a business owner, the unexpected event that led to the eventual launch of Wayfind...
B2B Buyer Persona: A Comprehensive Guide for Marketing Teams
You Think You Know Your Customer, But Do You Really? You might feel confident that you know who your ideal customer is. After all, you’ve spoken with them, handled their accounts, and worked hard to solve their problems. But here’s the question: have you ever written...
Mastering On-Page SEO: A Guide for B2B Small Businesses
If you’ve ever poured your heart into writing a carefully crafted blog post, only to watch it languish in the shadowy depths of Google’s search results, you’re not alone. Many B2B small business owners know this frustration all too well. It can feel downright...
Essential SEO Terms Every B2B Small Business Owner Should Know
In the world of digital marketing, SEO terms can often feel like a foreign language. If you’ve ever tried to make sense of SEO reports or optimize your website, you might have found yourself scratching your head over terms like “backlinks” or “structured data.” You’re...
SEO for Small Businesses Overview: What It Means and How to Get Results
If you’re a B2B business owner, you’ve probably invested a lot into your website. It’s sleek, professionally designed, and optimized to showcase your services. Yet, despite all that effort, your website isn’t generating the leads you expected. The problem often lies...