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Here's something worth sitting with: AI Overviews now appear in roughly half of all Google searches. And in late 2025, Google quietly began placing product and service links directly inside those AI Overviews for commercial queries — bypassing traditional organic...
Here's what's actually happening with search in 2026, and it has less to do with Google than most people think. Buyers simply research differently now. Before they ever contact your company, they’ve often checked your reviews, looked at your leadership team, compared...
Here's a number worth sitting with: nearly 60 percent of Google searches now end without a single click, according to Semrush's 2025 research. Think about the last time a potential customer searched for exactly what you do — "managed IT company near me," "commercial...
Rather listen? Check out our podcast on this topic 👇 https://share.transistor.fm/s/290aab2e How much should your company spend on marketing? Most B2B service companies should invest between 3–10% of annual revenue in marketing, depending on their growth goals and...
How Saying No to the Wrong Clients Helped Mason Cosby Build a $4.5M ABM Agency in 2.5 Years You've worked hard to land clients. Your pipeline is full. Revenue is climbing. But something feels off — your team is stretched thin, results are inconsistent, and you're...
Stop Chasing AI Tools: How to Set Marketing Priorities That Actually Move the Needle Rather listen than read? Catch the full conversation on the Growth-Minded Marketing Podcast. https://share.transistor.fm/s/c53aaf97 If AI in marketing is feeling overwhelming right...
Rather listen than read? Catch the full conversation on the Growth-Minded Marketing Podcast. https://share.transistor.fm/s/ee08c752 If your buyers are using AI to research, shortlist, and quietly eliminate companies (and they are), the real question isn't whether AI...
A marketing system is an integrated set of strategies, processes, and assets that work together continuously to attract, educate, and convert your ideal clients. Unlike a one-time campaign, a marketing system doesn’t stop because the budget runs out. It compounds over...
Ever have one of those moments when you realize something important is being left out of the story? That was the spark for Carolyn Michael-Banks, founder of A Tour of Possibilities, and the start of a journey that would change how people experience Memphis. She didn’t...