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One of the things we hear all the time from business owners is, "We've tried marketing before." As we start talking, a pattern usually emerges. They hired an agency, ran some ads, sponsored a trade show, tried email marketing, or maybe even invested in a new website....
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s the framework Google’s human quality raters use to judge whether content, and the people or businesses behind it, demonstrate firsthand experience, genuine expertise, credibility,...
When we first published this comparison in 2024, most marketers were still asking whether AI writing tools were worth using at all. Two years later, that question feels almost quaint. The major platforms have become full work environments that can research, analyze...
Google's May 2026 update did a lot, but the biggest change was revealing who was creating useful, unique content and who was not. Originality is now the name of the game. It's not easy to mass-produce AI content while maintaining unique expertise. Here's an example:...
Most business owners are pretty good at answering the question "What does your company do?" Far fewer have a clear answer to the one that matters more: what is it all for? That question sits at the center of our latest episode of the Growth-Minded Marketing Podcast....
Here's something worth sitting with: AI Overviews now appear in roughly half of all Google searches. And in late 2025, Google quietly began placing product and service links directly inside those AI Overviews for commercial queries — bypassing traditional organic...
Here's what's actually happening with search in 2026, and it has less to do with Google than most people think. Buyers simply research differently now. Before they ever contact your company, they’ve often checked your reviews, looked at your leadership team, compared...
Here's a number worth sitting with: nearly 60 percent of Google searches now end without a single click, according to Semrush's 2025 research. Think about the last time a potential customer searched for exactly what you do — "managed IT company near me," "commercial...
Rather listen? Check out our podcast on this topic 👇 https://share.transistor.fm/s/290aab2e How much should your company spend on marketing? Most B2B service companies should invest between 3–10% of annual revenue in marketing, depending on their growth goals and...