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Preparing for a backpacking trip has been an eye-opening experience filled with challenges and insights. Along the way, I've discovered valuable B2B marketing lessons that can transform how you approach marketing your business. In this post, I share four key marketing...
If a caveman visited your website... (sounds like the start of a joke, doesn't it) ... could he figure out what your company does in less than 8 seconds? This is called the grunt test. If your website fails, you're going to lose opportunities because your prospects...
Is your marketing ready for 2021? There are only 10 weeks left in 2020 which means now is the time to make sure you're ready to hit the ground running when the calendar rolls over to the new year. Today is #10 of 10 things you can do to get your marketing ready. And...
I went tent camping with my family last week at Big South Fork (seven of us in one tent). It's beautiful there! We camped for five days, and it rained almost the entire trip (nothing like waking up at 3:00a to find the tent leaking). Thankfully, we stayed dry most of...
I love it when people only talk about themselves - how many awards they've won or how their Grandpa started the business from their cousin Eddie's basement with only a shoelace and a bottle cap. It makes for a great conversation. As you can tell, I'm dripping with...
Blah, blah, blah. That's what a lot of marketing sounds like. Emails, blogs, and presentations that ramble on without saying anything. Don't fall into that trap! There's one simple thing you can do to make sure your content is engaging and on target - use a...
Creating great marketing content like blogs and social media takes time and energy, both of which are always in high demand. So you should get as much traction from your content as possible. However, many of the marketers I talk to aren't leveraging their content as...
I learned some unexpected lessons from my recent backpacking trip that will make me a better marketer and a better business owner (which I share in this video). It's amazing what we can learn when we get out into nature and turn off our phones. What lessons have you...
I'm going Shakespeare on you today - to blog or not to blog, that is the question. Admittedly, I took some liberality with his wording. But the question is still valid. Is blogging worthwhile? The answer is "YES, yes it is!" In today's marketing tip, I share three...