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Google's May 2026 update did a lot, but the biggest change was revealing who was creating useful, unique content and who was not. Originality is now the name of the game. It's not easy to mass-produce AI content while maintaining unique expertise. Here's an example:...
Here's something worth sitting with: AI Overviews now appear in roughly half of all Google searches. And in late 2025, Google quietly began placing product and service links directly inside those AI Overviews for commercial queries — bypassing traditional organic...
Here's what's actually happening with search in 2026, and it has less to do with Google than most people think. Buyers simply research differently now. Before they ever contact your company, they’ve often checked your reviews, looked at your leadership team, compared...
Here's a number worth sitting with: nearly 60 percent of Google searches now end without a single click, according to Semrush's 2025 research. Think about the last time a potential customer searched for exactly what you do — "managed IT company near me," "commercial...
Rather listen? Check out our podcast on this topic 👇 https://share.transistor.fm/s/c95d5c2f Everywhere you look, AI is revolutionizing marketing. It promises faster workflows, endless content, and cheaper creative output. Type a prompt, hit enter, and voilà—you’ve...
The Search Landscape Has Changed—Has Your Strategy? I was talking with a business owner the other day who said, “Steve, we’ve been publishing content for months, but traffic is flat—and leads are down.” Sound familiar? It used to be that if you had the right keywords...
You’ve invested time and money into your website, blog posts, and SEO. But lately, you’ve noticed something strange. Traffic is slowing down. Leads aren’t as strong. And when you search for answers in tools like ChatGPT or Perplexity, your content isn’t showing up—at...
B2B buyers are changing how they search. More and more, they’re turning to tools like ChatGPT, Perplexity, and Google’s AI Overviews to get fast, clear answers to complex questions. These AI tools don’t just list links—they generate conversational responses based on...
Imagine standing in a crowd of seven million people, all shouting the same thing: “Pick me!” That’s what publishing content feels like in 2025. Millions of blog posts go live every single day. And no matter how thoughtful or well-written yours is, it can still be...