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Did you know that you can harness the power of story to grow your business? There are seven straightforward ways that you can use the age-old principles of storytelling to craft memorable marketing messages. In this episode of Wayfind Marketing Live we continue our...
Is your marketing ready for 2021? There are only 10 weeks left in 2020 which means now is the time to make sure you're ready to hit the ground running when the calendar rolls over to the new year. Today is #10 of 10 things you can do to get your marketing ready. And...
Are you taking advantage of all the opportunities to market your business online? With more people working remotely, the potential for profitability in digital marketing is skyrocketing. From new ways to use video in your marketing strategy to changes in content...
I went tent camping with my family last week at Big South Fork (seven of us in one tent). It's beautiful there! We camped for five days, and it rained almost the entire trip (nothing like waking up at 3:00a to find the tent leaking). Thankfully, we stayed dry most of...
The tourism industry has been rocked by COVID-19, yet one small business owner has found a way to keep pressing forward through these challenging times. In this episode of Wayfind Marketing Live, we're joined by Carolyn Michael-Banks, owner and operator of A Tour of...
This year has presented us all with a myriad of challenges no one could have planned for or predicted. Amidst the uncertainty, one thing is sure—we will never be the same. But what if, in the midst of it all, there was an unexpected opportunity? As we round the corner...
I love it when people only talk about themselves - how many awards they've won or how their Grandpa started the business from their cousin Eddie's basement with only a shoelace and a bottle cap. It makes for a great conversation. As you can tell, I'm dripping with...
A lot of people are ready to throw in the towel on 2020, and understandably so. No one would argue that this year has not gone as planned for anyone. But what if some of these unexpected detours could actually become pathways to profitability? It takes a great deal...
Blah, blah, blah. That's what a lot of marketing sounds like. Emails, blogs, and presentations that ramble on without saying anything. Don't fall into that trap! There's one simple thing you can do to make sure your content is engaging and on target - use a...