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Ever feel stuck? Like when you're trying to brainstorm a new idea but the well is dry? Yep, me too. In this video, I share a couple ideas on how to get unstuck based on what I'm learning in my outdoor leadership training. New ideas are just a few minutes of quiet...
When you're planning a road trip, you don't guess which roads to take and hope you make it to your destination. So why would you take that same approach when it comes to marketing your small business? If you're not sure what to do, or if you have more questions than...
There's a lot of boring social media out there. Scroll through your news feed and you'll see what I mean. If you ever wrestle with creating engaging social media, then this video is for you. There's a simple, 3-part framework you can use to create more interesting...
Most business owners we talk to see marketing as something they need to do, but they'd rather not spend the time doing it. After all, marketing can be really challenging and time-consuming. But it's hard to grow a profitable business without it. If you have questions...
There's a lot to learn when it comes to backpacking - from gear to training to safety. That's a lot like marketing - lots of questions about tools, tactics, and what really works. In today's marketing tip, I answer three very common marketing questions I hear from...
For the last several weeks on Wayfind Marketing Live, we've been talking through the steps to create a one-page marketing roadmap. But if you don't have a tactical marketing plan in place, then the most inspiring marketing messages and compelling images won't win you...
If your marketing is only focused on winning new customers, you're missing out on one of the easiest ways to grow your revenue base. One of the biggest mistakes I see businesses make is, once they win a customer, they move on to winning more new customers and stop...
My wife and I are training for a five day backpacking trip in Colorado and we've been acquiring a lot of gear, which has sent us to REI multiple times. So far, I'm really impressed by REI's marketing and content. In this week's video I share a few REI inspired ideas...
I spent eight years of my career with Chick-fil-A -- four years in marketing and four as a franchisee. During that time, I witnessed the power of creating unexpected, joy-filled customer experiences, which led to huge smiles and lifelong customers. Here's the question...