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You’ve probably been there — you start the new year with ambitious marketing goals. But by spring, the plan is buried under “urgent” projects. You’re juggling posts on LinkedIn, an email campaign, and a few random ads, all while wondering… is any of this actually...
When Douglas Skipworth talks about business, he talks about people — serving them, supporting them, and doing meaningful work together. For him, entrepreneurship isn’t just about generating income — it’s a platform to build purpose-driven teams and real solutions for...
Rather listen? Check out our podcast on this topic 👇 https://share.transistor.fm/s/c95d5c2f Everywhere you look, AI is revolutionizing marketing. It promises faster workflows, endless content, and cheaper creative output. Type a prompt, hit enter, and voilà—you’ve...
It’s the end of the month. The CEO’s reviewing the marketing dashboard — website visits, impressions, clicks, conversions — and asks the question every marketing leader has heard:“Are these numbers good?” It’s not that the data isn’t there. It’s that no one’s sure...
It’s Monday morning. The team’s gathered for the weekly check-in, and your CEO asks the question every marketer dreads:“So… which of our campaigns brought in those new leads last week?” Your dashboard shows clicks, traffic, impressions—but not much clarity. You know...
Company Culture Is Your Most Powerful Sales & Marketing Tool Lessons from a conversation with Jonathan Torres on the Growth-Minded Marketing Podcast What if the biggest gap in your sales and marketing strategy isn’t your messaging, your budget, or your funnel—but...
If you're a CEO or business owner trying to grow your company, you already know the challenge: marketing generates leads, sales follows up, but somewhere in between, deals slip through the cracks. Not because your people aren’t doing their jobs — but because your...
Ever get the feeling your website is just kind of... sitting there? It might be attracting visitors, but are they actually turning into leads? Or are they clicking around for 30 seconds, not finding what they need, and heading back to Google faster than you can say...
When Tyler Whitney bought a small fire and safety company in 2020, he wasn’t just acquiring assets or inheriting a team—he was stepping into a 44-year legacy with a name that no longer fit the business it had become. What followed wasn’t just a rebrand. It was a case...