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Google's May 2026 update did a lot, but the biggest change was revealing who was creating useful, unique content and who was not. Originality is now the name of the game. It's not easy to mass-produce AI content while maintaining unique expertise. Here's an example:...
Here's something worth sitting with: AI Overviews now appear in roughly half of all Google searches. And in late 2025, Google quietly began placing product and service links directly inside those AI Overviews for commercial queries — bypassing traditional organic...
Here's what's actually happening with search in 2026, and it has less to do with Google than most people think. Buyers simply research differently now. Before they ever contact your company, they’ve often checked your reviews, looked at your leadership team, compared...
Here's a number worth sitting with: nearly 60 percent of Google searches now end without a single click, according to Semrush's 2025 research. Think about the last time a potential customer searched for exactly what you do — "managed IT company near me," "commercial...
Stop Chasing AI Tools: How to Set Marketing Priorities That Actually Move the Needle Rather listen than read? Catch the full conversation on the Growth-Minded Marketing Podcast. https://share.transistor.fm/s/c53aaf97 If AI in marketing is feeling overwhelming right...
Rather listen than read? Catch the full conversation on the Growth-Minded Marketing Podcast. https://share.transistor.fm/s/ee08c752 If your buyers are using AI to research, shortlist, and quietly eliminate companies (and they are), the real question isn't whether AI...
Rather listen? Check out our podcast on this topic 👇 https://share.transistor.fm/s/c95d5c2f Everywhere you look, AI is revolutionizing marketing. It promises faster workflows, endless content, and cheaper creative output. Type a prompt, hit enter, and voilà—you’ve...
The Search Landscape Has Changed—Has Your Strategy? I was talking with a business owner the other day who said, “Steve, we’ve been publishing content for months, but traffic is flat—and leads are down.” Sound familiar? It used to be that if you had the right keywords...
You’ve invested time and money into your website, blog posts, and SEO. But lately, you’ve noticed something strange. Traffic is slowing down. Leads aren’t as strong. And when you search for answers in tools like ChatGPT or Perplexity, your content isn’t showing up—at...