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If you’ve found yourself thinking about using Substack for business, you’re not alone — and you’re probably not chasing a trend just for the sake of it. For many B2B CEOs, the question shows up in a moment of quiet frustration. Marketing isn’t exactly broken, but it...
It’s Monday morning. The team’s gathered for the weekly check-in, and your CEO asks the question every marketer dreads:“So… which of our campaigns brought in those new leads last week?” Your dashboard shows clicks, traffic, impressions—but not much clarity. You know...
Ever get the feeling your website is just kind of... sitting there? It might be attracting visitors, but are they actually turning into leads? Or are they clicking around for 30 seconds, not finding what they need, and heading back to Google faster than you can say...
Imagine you’re planning a cross-country road trip. You’ve booked the hotels, packed the snacks, and cleared your calendar. You pull up your GPS… and all you see is a blank screen. No landmarks, no roads, no directions. That’s exactly how your buyers feel when they...
Have you ever had one of those moments where a prospect you’ve been talking to for weeks suddenly disappears… and then you find out they went with your competitor? The Office GIFfrom The GIFs I’ve been there — both in my own business and sitting across the table from...
Your ads are performing like a dream. The phone’s ringing.Leads are coming in.Revenue looks solid. So, do you really need SEO for your website? It’s a fair question—and one we hear a lot from business leaders riding a wave of growth from paid ads or word of mouth....
Choosing a B2B email marketing platform isn’t just a tech decision—it’s a strategic one. And if you’re anything like most business leaders we talk to, you’ve probably had this moment: You open a dozen tabs—Mailchimp, HubSpot, Constant Contact, ActiveCampaign. You...
If you’ve spent any time on LinkedIn lately, you’ve probably seen someone rave about Substack. Maybe it was a thought leader posting weekly essays, a coach launching a paid newsletter, or a consultant building their “personal media company.” Suddenly, Substack is...
You know you need to create content. Blogs, emails, social media posts—it all matters. But when you’re the only marketing person on the team, it’s a lot to juggle. You’re coordinating with sales, wrangling vendors, and trying to keep everything moving forward—all...