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How much should you be spending on marketing? Most B2B service companies should invest between 3–10% of annual revenue in marketing, depending on their growth goals and where they are right now. For a $5M company, that's $150K–$500K per year. For a $10M company,...
You’ve probably been there — you start the new year with ambitious marketing goals. But by spring, the plan is buried under “urgent” projects. You’re juggling posts on LinkedIn, an email campaign, and a few random ads, all while wondering… is any of this actually...
You’re the one-person marketing department. Angry Typing GIFfrom Bruce Almighty GIFs You’re writing posts, designing emails, updating the website, juggling platforms—and responding to a dozen random requests a day. Some days, it feels like you’re doing five jobs....
You’ve built a strong company. You’ve got a team you trust. Maybe you’ve hired an agency or added a marketing coordinator. But despite all the activity, your marketing efforts aren't driving the results you need. You’re stuck asking yourself: “Why isn’t our marketing...
Updated for 2025: This post has been revised to reflect the latest trends in outsourced marketing services and fractional CMO support. When it comes to marketing, most business owners face a common challenge: there's simply not enough time, staff, or expertise to do...
Imagine standing at the edge of a cliff, harness strapped on, rope in hand. You’re about to rappel down a 180-foot wall. Now imagine the person holding your rope is someone you barely know. Would you lean back and take that first step? That’s how your potential...
Imagine starting a major home renovation without a blueprint. You might know that you want a bigger kitchen or more natural light, but without a plan, you’d quickly run into problems. What’s your budget? What’s realistic with the space you have? Are you tackling too...
Have you ever felt like you’re doing everything right in your marketing, but the results just aren’t there? You’ve hired help and spent time and resources, yet something still feels off. If this sounds familiar, you’re not alone—many business owners find themselves...
Running a small business comes with many challenges, and as the CEO, you're constantly juggling multiple responsibilities. One of the most critical—and often most difficult—tasks is ensuring your marketing efforts directly contribute to growth. You might have a...