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Good marketing should result in leads that become customers, but we often see marketing efforts fall short of producing the expected results. The good news? There's a simple way to fix it. If you do want more leads, here's an effective way to do it: add a lead...
Sometimes you meet someone in the business world who both challenges and encourages you. That kind of person makes the people around them better. Trey Stafford is one of those people. He started his first business when he was in college (which wasn't that long ago)...
Right now, every customer opportunity matters and your website plays a big part in helping you win those new customers. In this episode of Wayfind Marketing Live, we share six website fixes you can make so you don't lose those opportunities. Whether you're focused...
Does marketing your business depend on getting out and attending networking events and activities? If so, you're not alone. Many of us are having to reinvent how we network and meet people since almost every in-person event has been canceled. In this podcast, we are...
I'm willing to bet that no one has ever said they love feeling confused. Well, there was that one guy I went to school with, but other than him, people don't like confusion. More importantly, your customers and prospects don't want to be confused, especially when it...
What do we do now that COVID-19 changed everything? Our current events have forced us to ask a ton of questions about our business: How to keep it afloat? How should we help our customers? How do we sell without sounding like a jerk? We are also more aware of the...
There's more noise and clutter on social media and our inboxes than ever before as more people are working from home and using digital channels to communicate. Which means it's easier than ever to ignore your emails and marketing messages. So how does your business...
COVID-19 blindsided us. Some were prepared for this kind of event, but many were not. So what do we do now? How can we be better prepared for next time? In this episode of Wayfind Marketing Live, we talked with John Salajka, a seasoned business coach and Vistage...
How should we be marketing our businesses in the middle of the COVID-19 pandemic? If this question has crossed your mind in the last few weeks, then dive into this recorded live stream as we discuss four things you can do to tactfully market your business now. Here's...