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Good marketing should result in leads that become customers, but we often see marketing efforts fall short of producing the expected results. The good news? There's a simple way to fix it. If you do want more leads, here's an effective way to do it: add a lead...
Helpful and effective marketing content should eliminate confusion and build trust with customers and prospects. In this blog post, I will show you a very simple way that you can earn trust and increase the likelihood that people will do business with you. (This is...
Think about your favorite movie or book. Who is the hero of the story? Now think about a character who helps the hero. That is the guide. The hero and the guide are two of the main characters when it comes to telling your story. Business owners who understand these...
Are you losing business because of your website images? Think about the images on your website for a minute. Do they tell a story that interests your customers? If your pictures are mainly of you, your building, or your equipment, then the answer is probably no. And...
In the past few weeks, if you've been following along with us on our #GetGoing series, you have: Crushed the Roadblocks that keep you from marketing effectively Uncovered the elements that form your marketing framework Identified the metrics that will help keep your...
Think of your website as the front door to your business. Your website is one of the primary marketing tools you have available to you as a business-owner. It gives prospects a taste of what to expect once they walk through the door of your business. If your website...
A great homepage doesn't happen by accident. If you want a prospect to land on your homepage and stay long enough to potentially convert them to a qualified lead, intention and strategy matter. When someone lands on your homepage, you have 8 seconds to get them...
In today's mobile world, having a website is a necessity for every business owner. Your customers want to know who you are, what you are about, and how what you are selling can benefit them. The best way to help your customers is to provide them with helpful...
If you are a small business owner, new to the land of digital marketing, or you've just launched a new website, it can be hard to figure out why your website visitors don't convert into leads. The overall performance of your online marketing strategy is influenced by...