Build a Marketing System Your Team Actually Owns
Get the strategy, structure, and an expert in your corner — without handing over the wheel.
Discuss Your Marketing
Take the Marketing Assessment25+
Years Experience
18–24
Month Engagement
B2B
Only. Always.
5★
Client Satisfaction
Is This Right for You?
You’ve Built Real Revenue. Marketing Shouldn’t Be the Thing Holding You Back.
You’re running a $3–20M B2B service company. Revenue is real. But your marketing is scattered — reactive, inconsistent, with no system tying it together. You know it needs to get better. You’re just not sure how.
You hired a marketing person. Now what?
No system, no plan. You’ve become the bottleneck and you don’t have time for that.
Marketing is happening, nothing is working.
Posting, spending, guessing. No coherent strategy connecting any of it.
You don't want to outsource forever.
You want to own the strategy and build something that lasts.
Coaching is a strong fit if you…
- Have (or are hiring) a dedicated marketing person
- Want to build internal capability, not outsource indefinitely
- Run on EOS or a structured operating framework
- Have a sales team and want marketing aligned to your pipeline
- Are willing to commit to a system, not just tactics
- Want to own your marketing, not rent it
The Wayfind Marketing System
This Is a System, Not a Service
Most agencies sell activity. We build a system your team runs. Five integrated components — coaching teaches your team to own all of them.
01
The GUIDE™ Framework
Five-phase implementation
02
The Revenue Team
All roles aligned as one
03
The TRUST Ethos
AI-era content authority
04
The Content Engine
One interview, one quarter
05
The GUIDE™ Scorecard
Quarterly maturity tracking
What’s Included
A Coaching Engagement Built Around Your Business
Every engagement is tailored to where you are. Here’s what a Full GUIDE System coaching relationship includes.
Day 1 Strategy Workshop
A full-day working session aligning leadership, marketing, and sales on your ICP, core messaging, and direction before coaching begins.
Weekly Marketing Manager Coaching
One-hour sessions with your marketing manager — reviewing progress, providing training, removing blockers, and planning the week ahead.
Monthly CEO Check-In
Connect marketing activity to business goals. Review KPIs, discuss priorities, and make informed decisions on what’s working.
Monthly Sales Alignment Meeting
Feed buyer questions into content planning, review pipeline together, and train your sales team on content-enabled selling.
Quarterly 90-Day Planning
GUIDE Scorecard review, quarterly content theme, and 90-day goal-setting. Your team leads this from Q5 onward.
Tools, Templates, and AI Training
AI prompt libraries, the Wayfind Content Engine, and a 24-month roadmap. Compresses the learning curve from 6–12 months to 4–8 weeks.
The Investment
What Are You Actually Buying?
Here’s what the numbers look like over three years.
Scroll to See the Full Table
Going It Alone
Traditional Agency
Wayfind Coaching ✓
Annual cost
Your time + guesswork
$60k–$84k per year
$54k per year
3-year cost
Unclear
$180k–$252k
$108k — and it ends
Who owns the system
No system exists
The agency
Your team
After 2 years
Still guessing
Ongoing dependency
A self-running marketing system
Coaching is not a retainer with no end. Graduation is the goal — the point where your team runs the system without us.
The Process
How the Coaching Engagement Works
1
Day 1 Strategy Workshop
Align leadership, marketing, and sales on your ICP, messaging, and direction before coaching begins.
2
Build the Foundation
Q1–Q2: Generate and Upgrade phases — strategy, messaging, digital foundation.
3
Run the System
Q3 onward: cyclical rhythm — Inform, Develop, Evaluate, Repeat. Compounds over time.
4
Graduate
Your team owns and runs the system independently. Wayfind moves to an advisory role.
Coaching Investment
Choose Your Path
Both options run on the same Wayfind Marketing System. The difference is depth of engagement and your team’s current capacity.
Build Toward the System
On-ramp to the full system. Best for smaller teams or companies just getting started with structured marketing.
$2,000–$2,500
per month
What’s Included
- 2 coaching sessions per month
- 1 quarterly leadership meeting
- Strategy guidance and accountability
- Email support between sessions
Upgrade to Full GUIDE expected within 6–9 months
Full GUIDE System
The flagship 18–24 month engagement. Built for companies with a marketing person in seat and a real growth mandate.
$4,500–$6,000
per month
What’s Included
- Weekly marketing manager coaching
- Monthly CEO check-in
- Monthly sales alignment meeting
- Quarterly 90-day planning and GUIDE Scorecard
- Day 1 Strategy Workshop
- Tools, templates, and AI training
- 24-month roadmap to graduation
Month-to-month after initial commitment period. Firm pricing provided after a discovery conversation.
Client Results
What Our Clients Say
“Wayfind Marketing has provided a ton of value to our company. They helped us develop a strategic marketing plan, identify who we are and who we want to become, conduct client interviews, and eventually rebrand. We are better as a company for working with them.”
Frequently Asked Questions About Coaching
How is coaching different from a marketing consultant?
Most consultants deliver a plan and leave. Our coaching is ongoing and accountable — we stay with you through execution, help your team build real skills, and adjust the strategy as you learn what’s working. It’s a partnership, not a project.
Do I need a marketing person on my team to start?
For the Full GUIDE System, yes — we coach a person, not just a company. If you’re actively hiring your first marketing person, we can start the engagement and onboard them into it. Entry-Level Coaching works for CEOs managing marketing themselves while building toward that hire.
How long does a coaching engagement last?
The Full GUIDE System is an 18–24 month engagement with a defined endpoint: graduation. That’s the point where your team owns and runs the system independently. Entry-Level coaching is open-ended with an expected upgrade within 6–9 months.
What if I need more hands-on execution support?
Many coaching clients add Agency Track services — website work, SEO management, or content writing — alongside their coaching engagement. We can build an arrangement that fits your capacity and budget.
What industries do you work with?
We specialize in B2B service companies: professional services, consulting, technology, safety, accounting, and financial services. If you’re selling a service to other businesses with $3–20M in revenue, we’re built for you.
Do you work with EOS companies?
Yes — and EOS companies are often our best fit. The GUIDE Framework maps directly to EOS rhythms: marketing priorities tie to Rocks, our scorecard feeds your scorecard, and quarterly planning aligns with your L10 structure. We plug in, not pile on.
Ready to Get Started?
Ready to Build a Marketing System Your Team Actually Owns?
Start with a free conversation. No pitch. Just clarity on whether coaching is the right fit.