Welcome to the Growth-Minded Marketing Podcast
Episode 0
Show Notes
✏️ Episode Description:
Marketing shouldn’t feel like a guessing game—especially for growth-minded CEOs. In this trailer episode of the Growth-Minded Marketing Podcast, hosts Steve Phipps and AnnieLaurie Walters introduce the show and share why they created it: to simplify marketing for B2B leaders who are ready to scale with confidence.
Drawing from decades of experience guiding CEOs, marketing teams, and service-based businesses, Steve and AnnieLaurie share what you can expect from this podcast—real strategies, step-by-step coaching, and candid conversations with leaders who’ve walked the growth path before you.
If marketing feels overwhelming, frustrating, or like it’s just not working… you’re not alone—and you’re in the right place.
🔑 What You’ll Learn:
Why most CEOs feel stuck when it comes to marketing
How this podcast removes confusion and creates clarity
What kind of episodes and guests you can expect
How to take your next step toward smarter, more confident marketing
🎧 Your Hosts:
Steve Phipps is the founder of Wayfind Marketing and a strategic coach for CEOs and marketing leaders across the country.
AnnieLaurie Walters is a seasoned communicator with a passion for helping leaders connect with their audience and message.
✅ Your Next Step:
Take the free GUIDE Marketing Assessment and discover where your strategy needs the most attention—so you can grow with fewer headaches and more results.
Episode Transcript
Steve Phipps: Does it ever feel like B2B marketing is way more complicated than it needs to be? Every week, there’s a new must do tactic. One day it’s video, the next it’s AI, and somehow you’re just supposed to keep up with it while running the business, leading your team, driving revenue, and keeping your clients happy.
AnnieLaurie Walters: Yeah. It’s overwhelming to say the least. We’ve been in those shoes, and we’ve helped plenty of others find their way through the noise and into a strategy that actually works.
Steve Phipps: And that’s exactly why we created the Growth Minded Marketing Podcast. Too many CEOs waste time and money on marketing that doesn’t deliver. When marketing is not working, it’s not just frustrating, it slows down growth, can kill momentum, and it makes scaling harder than it needs to be. I’ve worked with CEOs who are phenomenal in leading their business, but when it comes to marketing, they’re unsure what’s working. Their agency’s not delivering, or in some cases their internal team is spinning their wheels without direction.
And that’s where we come in. I’m Steve Phipps, founder and CEO of Wayfind Marketing. I’ve served as a chief marketing officer, owned a Chick fil A franchise, and spent years helping leaders build marketing strategies that actually work.
AnnieLaurie Walters: I’m Annie Laurie Walters. I’ve worked in TV news, sales, and advertising. I’ve led communications for US Senators and nonprofits. But now I’m bringing all those experiences into the b to b world, working alongside Steve to help companies gain clarity and grow with confidence.
Steve Phipps: We’ve worked with CEOs who are sharp, experienced, and driven, but when it comes to marketing, they feel off track.
AnnieLaurie Walters: Maybe their agency isn’t getting them results. Maybe the internal team is overwhelmed, Or maybe it’s a marketing manager who was voluntold to run with marketing, and they’re just trying to keep up without a clear plan.
Steve Phipps: Here’s the thing. Most businesses aren’t falling short because they don’t care. Falling short because they don’t have a strategy to guide their efforts.
AnnieLaurie Walters: And that’s why this podcast exists, to help growth minded CEOs and marketing managers stop guessing and start leading their marketing with confidence.
Steve Phipps: Each week, we break things down into simple, practical strategies that simply work. No flux, no jargon, just clear next steps. Think of it like your marketing GPS, giving you a clear path to growth without all the detours.
AnnieLaurie Walters: We’ll talk strategy, interview seasoned CEOs, and give you step by step insights to grow your business without the headaches.
Steve Phipps: So if you’re ready to cut through the noise and start seeing results, hit that follow button.
AnnieLaurie Walters: And check out wayfindmarketing.com for free tools and resources to help you build a strategy that works. We’re here to help you stop guessing and start growing.
Steve Phipps: So buckle up. Your growth journey starts now.