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How to Create Your Ideal Customer Profile (With Buyer Personas)

How to Create Your Ideal Customer Profile (With Buyer Personas)

by Steve Phipps | Apr 14, 2025 | Marketing Strategy

Imagine planning a European vacation for someone you’ve never met. You don’t know what they like, what language they speak, or what kind of experience they’re after. Sounds like a recipe for wasted time and frustration, right? Now imagine planning...
The Fundamentals of an Effective Marketing Framework

The Fundamentals of an Effective Marketing Framework

by Steve Phipps | Nov 8, 2018 | Marketing

In today’s installment of our #GetGoing campaign, we are taking time to survey the marketing landscape and think through the elements that compose a framework that works. If you are considering igniting or revamping your marketing plan, be sure you take into...
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