by Steve Phipps | Jul 10, 2020 | Wayfind Marketing Live
If your marketing is only focused on winning new customers, you’re missing out on one of the easiest ways to grow your revenue base. One of the biggest mistakes I see businesses make is, once they win a customer, they move on to winning more new customers and...
by Steve Phipps | Jul 6, 2020 | Weekly Marketing Tip
My wife and I are training for a five day backpacking trip in Colorado and we’ve been acquiring a lot of gear, which has sent us to REI multiple times. So far, I’m really impressed by REI’s marketing and content. In this week’s video I share a...
by Steve Phipps | Jun 30, 2020 | Weekly Marketing Tip
I spent eight years of my career with Chick-fil-A — four years in marketing and four as a franchisee. During that time, I witnessed the power of creating unexpected, joy-filled customer experiences, which led to huge smiles and lifelong customers. Here’s...
by Steve Phipps | Jan 16, 2019 | Marketing
Once upon a time marketing was pretty straight forward. You had a few options to choose from: yellow pages, direct mail, print, trade shows, perhaps radio or television, and maybe a few other options. That has changed drastically today – the number of channels...
