by Steve Phipps | Sep 6, 2024 | Content Marketing
Blah, blah, blah. That’s what a lot of marketing sounds like. We’ve all seen it: emails, blog posts, and presentations that ramble on and on, without saying much of anything. It’s easy to fall into the trap of overcomplicating your message, especially when there’s so...
by Steve Phipps | Aug 7, 2024 | Marketing Strategy, Weekly Marketing Tip
Preparing for a backpacking trip has been an eye-opening experience filled with challenges and insights. Along the way, I’ve discovered valuable B2B marketing lessons that can transform how you approach marketing your business. In this post, I share four key...
by Steve Phipps | Nov 6, 2020 | Wayfind Marketing Live
Imagine that you were planning to launch a mobile app in 2020 to make in-person networking events more productive for business owners, sales professionals, and other business leaders. Then imagine almost every in-person event getting canceled due to a pandemic....
by Steve Phipps | Nov 4, 2020 | Weekly Marketing Tip
If a caveman visited your website… (sounds like the start of a joke, doesn’t it) … could he figure out what your company does in less than 8 seconds? This is called the grunt test. If your website fails, you’re going to lose opportunities...
by Steve Phipps | Oct 30, 2020 | Marketing, Storybrand, Wayfind Marketing Live
Did you know that you can harness the power of story to grow your business? There are seven straightforward ways that you can use the age-old principles of storytelling to craft memorable marketing messages. In this episode of Wayfind Marketing Live we continue our...
