Marketing Persona Archives - Wayfind Marketing

B2B Buyer Persona: A Comprehensive Guide for Marketing Teams

by Steve Phipps | Nov 13, 2024 | Marketing Strategy

You Think You Know Your Customer, But Do You Really? You might feel confident that you know who your ideal customer is. After all, you’ve spoken with them, handled their accounts, and worked hard to solve their problems. But here’s the question: have you ever written...

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B2B Buyer Persona: A Comprehensive Guide for Marketing Teams

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