How to Increase Your Customer’s Lifetime Value
My wife and I are training for a five day backpacking trip in Colorado and we’ve been acquiring a lot of gear, which has sent us to REI multiple times. So far, I’m really impressed by REI’s marketing and content. In this week’s video I share a...
Why Creating Great Customer Experiences Might Be Your Best Marketing Strategy
I spent eight years of my career with Chick-fil-A — four years in marketing and four as a franchisee. During that time, I witnessed the power of creating unexpected, joy-filled customer experiences, which led to huge smiles and lifelong customers. Here’s...
Proven Marketing Tactics To Grow Your Business
There are three groups of marketing tactics that you can use to grow your business: drivers, engagers, and converters. Watch this week’s marketing tip to learn how to use them in your business. Full transcript below. Full Transcript When it comes to growing your...