by Steve Phipps | Aug 7, 2024 | Marketing Strategy, Weekly Marketing Tip
Preparing for a backpacking trip has been an eye-opening experience filled with challenges and insights. Along the way, I’ve discovered valuable B2B marketing lessons that can transform how you approach marketing your business. In this post, I share four key...
by Steve Phipps | Jul 6, 2020 | Weekly Marketing Tip
My wife and I are training for a five day backpacking trip in Colorado and we’ve been acquiring a lot of gear, which has sent us to REI multiple times. So far, I’m really impressed by REI’s marketing and content. In this week’s video I share a...
by Steve Phipps | Jun 30, 2020 | Weekly Marketing Tip
I spent eight years of my career with Chick-fil-A — four years in marketing and four as a franchisee. During that time, I witnessed the power of creating unexpected, joy-filled customer experiences, which led to huge smiles and lifelong customers. Here’s...
by Steve Phipps | Jun 23, 2020 | Weekly Marketing Tip
There are three groups of marketing tactics that you can use to grow your business: drivers, engagers, and converters. Watch this week’s marketing tip to learn how to use them in your business. Full transcript below. Full Transcript When it comes to growing your...
by Steve Phipps | Jun 19, 2020 | Wayfind Marketing Live
Have you ever wanted to create a marketing plan for your business, but just weren’t sure where to start? A strong foundation will win you more business, but you won’t get very far by charging forward without a plan. You need a marketing roadmap that establishes...
