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Should You Put Pricing on Your Website? The Answer May Surprise You!

Should You Put Pricing on Your Website? The Answer May Surprise You!

by Steve Phipps | Jul 12, 2024 | Marketing, Sales, They Ask You Answer

Imagine this: You’re a small business owner with a fantastic service that you know can bring immense value to your clients. You’ve built a great team, refined your B2B marketing pricing strategy, and are ready to scale. But there’s one thing holding you...
Ep. 24 — Does Your Marketing Need Direction?

Ep. 24 — Does Your Marketing Need Direction?

by Steve Phipps | Jul 31, 2020 | Wayfind Marketing Live

When you’re planning a road trip, you don’t guess which roads to take and hope you make it to your destination. So why would you take that same approach when it comes to marketing your small business? If you’re not sure what to do, or if you have...
Ep. 24 — Does Your Marketing Need Direction?

Ep. 22: The Most Important Part of Your Marketing Strategy

by Steve Phipps | Jul 17, 2020 | Marketing Strategy, Wayfind Marketing Live

For the last several weeks on Wayfind Marketing Live, we’ve been talking through the steps to create a one-page marketing roadmap. But if you don’t have a tactical marketing plan in place, then the most inspiring marketing messages and compelling images...
Ep. 24 — Does Your Marketing Need Direction?

Ep. 20: Eleven Marketing Tactics that Will Make You More Money

by Steve Phipps | Jun 26, 2020 | Marketing, Sales, Wayfind Marketing Live

Does marketing your business feel like throwing spaghetti against the wall to see what will stick? Haphazard marketing tactics randomly thrown together won’t produce sustainable results that grow your business. Good marketing starts with a strategy that matches...
4 Questions and Actions To Get Your Marketing Unstuck

4 Questions and Actions To Get Your Marketing Unstuck

by Steve Phipps | Jan 16, 2019 | Marketing

Once upon a time marketing was pretty straight forward. You had a few options to choose from: yellow pages, direct mail, print, trade shows, perhaps radio or television, and maybe a few other options. That has changed drastically today – the number of channels...
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