by Steve Phipps | Jul 12, 2024 | Marketing, Sales, They Ask You Answer
Imagine this: You’re a small business owner with a fantastic service that you know can bring immense value to your clients. You’ve built a great team, refined your B2B marketing pricing strategy, and are ready to scale. But there’s one thing holding you...
by Steve Phipps | Jul 31, 2020 | Wayfind Marketing Live
When you’re planning a road trip, you don’t guess which roads to take and hope you make it to your destination. So why would you take that same approach when it comes to marketing your small business? If you’re not sure what to do, or if you have...
by Steve Phipps | Jul 17, 2020 | Marketing Strategy, Wayfind Marketing Live
For the last several weeks on Wayfind Marketing Live, we’ve been talking through the steps to create a one-page marketing roadmap. But if you don’t have a tactical marketing plan in place, then the most inspiring marketing messages and compelling images...
by Steve Phipps | Jun 26, 2020 | Marketing, Sales, Wayfind Marketing Live
Does marketing your business feel like throwing spaghetti against the wall to see what will stick? Haphazard marketing tactics randomly thrown together won’t produce sustainable results that grow your business. Good marketing starts with a strategy that matches...
by Steve Phipps | Jan 16, 2019 | Marketing
Once upon a time marketing was pretty straight forward. You had a few options to choose from: yellow pages, direct mail, print, trade shows, perhaps radio or television, and maybe a few other options. That has changed drastically today – the number of channels...
