by Steve Phipps | Sep 6, 2024 | Content Marketing
Blah, blah, blah. That’s what a lot of marketing sounds like. We’ve all seen it: emails, blog posts, and presentations that ramble on and on, without saying much of anything. It’s easy to fall into the trap of overcomplicating your message, especially when there’s so...
by Steve Phipps | Aug 7, 2024 | Marketing Strategy, Weekly Marketing Tip
Preparing for a backpacking trip has been an eye-opening experience filled with challenges and insights. Along the way, I’ve discovered valuable B2B marketing lessons that can transform how you approach marketing your business. In this post, I share four key...
by Steve Phipps | Jun 28, 2024 | Content Marketing, They Ask You Answer, Website Design
Is your website failing to turn visitors into customers? It’s frustrating, isn’t it? You’re putting in the effort, doing everything you know to do, but website conversions are falling flat. Many small business owners are stuck in the same spot,...
by Steve Phipps | Jun 12, 2024 | Website Design
Ever wondered how to get folks who are visiting your small business website or reading a flyer to actually do what you want? That’s where learning how to write a call to action in marketing (CTA) comes into play. Whether you want more sales, are itching for newsletter...
by Steve Phipps | Aug 4, 2023 | Blogging, Content Marketing, Marketing Strategy
Customer expectations have transformed dramatically in the digital age. So has the sales process. Consumers no longer rely solely on sales pitches and advertisements; they are seeking valuable information and transparency. This shift in consumer behavior has led to...
