Do This One Thing to Create More Engaging Blogs & Emails
Blah, blah, blah. That’s what a lot of marketing sounds like. We’ve all seen it: emails, blog posts, and presentations that ramble on and on, without saying much of anything. It’s easy to fall into the trap of overcomplicating your message, especially when there’s so...
Marketing Lessons Learned from Hiking & Backpacking
Preparing for a backpacking trip has been an eye-opening experience filled with challenges and insights. Along the way, I’ve discovered valuable B2B marketing lessons that can transform how you approach marketing your business. In this post, I share four key...
A Step-by-Step Guide to Segment A/B Testing for Your Small Business
What is split testing, and how can it improve your small business marketing strategy? Also referred to as segment A/B testing, this marketing technique helps deliver data-based results. Imagine you’re navigating through a dense forest of marketing strategies, unsure...