by Steve Phipps | Sep 6, 2024 | Content Marketing
Blah, blah, blah. That’s what a lot of marketing sounds like. We’ve all seen it: emails, blog posts, and presentations that ramble on and on, without saying much of anything. It’s easy to fall into the trap of overcomplicating your message, especially when there’s so...
by Steve Phipps | Aug 7, 2024 | Marketing Strategy, Weekly Marketing Tip
Preparing for a backpacking trip has been an eye-opening experience filled with challenges and insights. Along the way, I’ve discovered valuable B2B marketing lessons that can transform how you approach marketing your business. In this post, I share four key...
by Steve Phipps | Jun 13, 2024 | Content Marketing, Website Design
What is split testing, and how can it improve your small business marketing strategy? Also referred to as segment A/B testing, this marketing technique helps deliver data-based results. Imagine you’re navigating through a dense forest of marketing strategies, unsure...
by Steve Phipps | Jun 11, 2024 | Blogging, Content Marketing, They Ask You Answer
Have you ever wondered what topics you can write about on your website that would capture buyers’ attention when they’re actually buying? B2B content marketing can be incredibly effective, but without a solid strategy, your efforts could fall flat. That’s...
by Steve Phipps | Aug 4, 2023 | Blogging, Content Marketing, Marketing Strategy
Customer expectations have transformed dramatically in the digital age. So has the sales process. Consumers no longer rely solely on sales pitches and advertisements; they are seeking valuable information and transparency. This shift in consumer behavior has led to...
