by Steve Phipps | Jul 21, 2020 | Weekly Marketing Tip
There’s a lot to learn when it comes to backpacking – from gear to training to safety. That’s a lot like marketing – lots of questions about tools, tactics, and what really works. In today’s marketing tip, I answer three very common...
by Steve Phipps | Jul 6, 2020 | Weekly Marketing Tip
My wife and I are training for a five day backpacking trip in Colorado and we’ve been acquiring a lot of gear, which has sent us to REI multiple times. So far, I’m really impressed by REI’s marketing and content. In this week’s video I share a...
by Steve Phipps | Jun 30, 2020 | Weekly Marketing Tip
I spent eight years of my career with Chick-fil-A — four years in marketing and four as a franchisee. During that time, I witnessed the power of creating unexpected, joy-filled customer experiences, which led to huge smiles and lifelong customers. Here’s...
by Steve Phipps | Jun 23, 2020 | Weekly Marketing Tip
There are three groups of marketing tactics that you can use to grow your business: drivers, engagers, and converters. Watch this week’s marketing tip to learn how to use them in your business. Full transcript below. Full Transcript When it comes to growing your...
by Steve Phipps | Jun 16, 2020 | Weekly Marketing Tip
Every marketing plan needs a solid foundation to succeed. In this week’s marketing tip, I cover three pillars for a successful marketing strategy that will help you win more customers. Full transcript below. Full Transcript Have you ever wanted to create a...
