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by Steve Phipps | May 27, 2020 | Weekly Marketing Tip
My wife and I took our kids on what we thought was going to be a short hike. Turns out it was a bit longer than we expected. Thankfully, our kids were up for it (even the 7 year old rocked the 7+ mile trek). Reminded me of running a business. It’s important to...by Steve Phipps | May 19, 2020 | Weekly Marketing Tip
Marketing is a lot like dating. Ask for commitment too soon and you’ll be eating alone. Hint instead of asking clearly and you’ll be eating alone. In this week’s marketing tip I show you how to ask your customers and prospects to commit without...by Steve Phipps | May 12, 2020 | Weekly Marketing Tip
Buying your product or service is like rappelling down a wall. And you’re the one holding the ropes. Can your customer trust you to safely get them to the bottom? In reality, you probably aren’t actually helping them rappel, but they still want to know if...by Steve Phipps | May 5, 2020 | Weekly Marketing Tip
What kind of first impression does your website or sales pitch make on potential customers? Watch the video to find out why making a great first impression is critical to winning more customers and satisfying their curious brains. Full transcript below. Full...by Steve Phipps | Apr 30, 2020 | Weekly Marketing Tip
There’s one marketing mistake costing businesses and nonprofits new customers and new donors. Are you making that mistake? Watch the video to find out. Full transcript below. Full Transcript There’s one critical mistake that I consistently see marketers,...