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Do This One Thing to Create More Engaging Blogs & Emails

Do This One Thing to Create More Engaging Blogs & Emails

by Steve Phipps | Sep 6, 2024 | Content Marketing

Blah, blah, blah. That’s what a lot of marketing sounds like. We’ve all seen it: emails, blog posts, and presentations that ramble on and on, without saying much of anything. It’s easy to fall into the trap of overcomplicating your message, especially when there’s so...
Ep. 35 – Navigating Opportunity with Robby Yates

Ep. 35 – Navigating Opportunity with Robby Yates

by Steve Phipps | Nov 6, 2020 | Wayfind Marketing Live

Imagine that you were planning to launch a mobile app in 2020 to make in-person networking events more productive for business owners, sales professionals, and other business leaders. Then imagine almost every in-person event getting canceled due to a pandemic....
Does Your Website Pass the Grunt Test? Or Are You Losing Opportunities?

Does Your Website Pass the Grunt Test? Or Are You Losing Opportunities?

by Steve Phipps | Nov 4, 2020 | Weekly Marketing Tip

If a caveman visited your website… (sounds like the start of a joke, doesn’t it) … could he figure out what your company does in less than 8 seconds? This is called the grunt test. If your website fails, you’re going to lose opportunities...
#10 – Talk About the Problem to Win More Customers

#10 – Talk About the Problem to Win More Customers

by Steve Phipps | Oct 27, 2020 | Weekly Marketing Tip

Is your marketing ready for 2021? There are only 10 weeks left in 2020 which means now is the time to make sure you’re ready to hit the ground running when the calendar rolls over to the new year. Today is #10 of 10 things you can do to get your marketing ready....
#10 – Talk About the Problem to Win More Customers

When Marketing Feels Like Starting a Fire with Wet Wood

by Steve Phipps | Oct 21, 2020 | Weekly Marketing Tip

I went tent camping with my family last week at Big South Fork (seven of us in one tent). It’s beautiful there! We camped for five days, and it rained almost the entire trip (nothing like waking up at 3:00a to find the tent leaking). Thankfully, we stayed dry...
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