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by Steve Phipps | Jun 13, 2024 | Content Marketing, Website Design
What is split testing, and how can it improve your small business marketing strategy? Also referred to as segment A/B testing, this marketing technique helps deliver data-based results. Imagine you’re navigating through a dense forest of marketing strategies, unsure...by Steve Phipps | Jun 11, 2024 | Blogging, Content Marketing, They Ask You Answer
Have you ever wondered what topics you can write about on your website that would capture buyers’ attention when they’re actually buying? B2B content marketing can be incredibly effective, but without a solid strategy, your efforts could fall flat. That’s...by Steve Phipps | Nov 6, 2020 | Wayfind Marketing Live
Imagine that you were planning to launch a mobile app in 2020 to make in-person networking events more productive for business owners, sales professionals, and other business leaders. Then imagine almost every in-person event getting canceled due to a pandemic....by Steve Phipps | Nov 4, 2020 | Weekly Marketing Tip
If a caveman visited your website… (sounds like the start of a joke, doesn’t it) … could he figure out what your company does in less than 8 seconds? This is called the grunt test. If your website fails, you’re going to lose opportunities...by Steve Phipps | Oct 30, 2020 | Marketing, Storybrand, Wayfind Marketing Live
Did you know that you can harness the power of story to grow your business? There are seven straightforward ways that you can use the age-old principles of storytelling to craft memorable marketing messages. In this episode of Wayfind Marketing Live we continue our...