by Steve Phipps | Aug 18, 2020 | Weekly Marketing Tip
What do Harry Potter and The Lord of the Rings have to do with your marketing? A lot! Watch this marketing tip to discover how story can help you get ahead of your competitors and grow your business. Full transcript below. Full transcript: You know, I love a great...
by Steve Phipps | Aug 5, 2020 | Weekly Marketing Tip
Ever feel stuck? Like when you’re trying to brainstorm a new idea but the well is dry? Yep, me too. In this video, I share a couple ideas on how to get unstuck based on what I’m learning in my outdoor leadership training. New ideas are just a few minutes...
by Steve Phipps | Jul 28, 2020 | Weekly Marketing Tip
There’s a lot of boring social media out there. Scroll through your news feed and you’ll see what I mean. If you ever wrestle with creating engaging social media, then this video is for you. There’s a simple, 3-part framework you can use to create...
by Steve Phipps | Jul 21, 2020 | Weekly Marketing Tip
There’s a lot to learn when it comes to backpacking – from gear to training to safety. That’s a lot like marketing – lots of questions about tools, tactics, and what really works. In today’s marketing tip, I answer three very common...
by Steve Phipps | Jul 6, 2020 | Weekly Marketing Tip
My wife and I are training for a five day backpacking trip in Colorado and we’ve been acquiring a lot of gear, which has sent us to REI multiple times. So far, I’m really impressed by REI’s marketing and content. In this week’s video I share a...
