by Steve Phipps | Sep 6, 2024 | Content Marketing
Blah, blah, blah. That’s what a lot of marketing sounds like. We’ve all seen it: emails, blog posts, and presentations that ramble on and on, without saying much of anything. It’s easy to fall into the trap of overcomplicating your message, especially when there’s so...
by Steve Phipps | Nov 4, 2020 | Weekly Marketing Tip
If a caveman visited your website… (sounds like the start of a joke, doesn’t it) … could he figure out what your company does in less than 8 seconds? This is called the grunt test. If your website fails, you’re going to lose opportunities...
by Steve Phipps | Oct 30, 2020 | Marketing, Storybrand, Wayfind Marketing Live
Did you know that you can harness the power of story to grow your business? There are seven straightforward ways that you can use the age-old principles of storytelling to craft memorable marketing messages. In this episode of Wayfind Marketing Live we continue our...
by Steve Phipps | Oct 27, 2020 | Weekly Marketing Tip
Is your marketing ready for 2021? There are only 10 weeks left in 2020 which means now is the time to make sure you’re ready to hit the ground running when the calendar rolls over to the new year. Today is #10 of 10 things you can do to get your marketing ready....
by Steve Phipps | Sep 30, 2020 | Weekly Marketing Tip
I love it when people only talk about themselves – how many awards they’ve won or how their Grandpa started the business from their cousin Eddie’s basement with only a shoelace and a bottle cap. It makes for a great conversation. As you can tell,...
